Mumbai, 26thOctober, 2021: Zee Entertainment Enterprises Ltd. (ZEEL), the leading Indian media andentertainment powerhouse, released its new a-la-carte channel and bouquet pricing in line with theBombay High Court order dated 30.06.2021 with regard to New Tariff Order (NTO) 2.0, to serve thediverse entertainment preferences of the millions of viewers across India. The said pricing is beingreleased without prejudice to ZEEL’s rights and contentions under all petitions pending adjudicationbeforetheHon’ble SupremeCourt w.r.t.NewTariffOrder (NTO)2.0.
Rightsinceitsinceptionovernearlythreedecades,ZEELhasbuiltastronganddeep-rootedbondwithits viewers across the country. ZEE offers the finest variety of entertainment across multiple viewersegments and genres, with the widest network footprint of 67 channels in 11 languages. With a panIndia network encompassing a weekly reach of 606 million viewers and weekly consumption of 163billion+ minutes*; it has one of the highest viewership bases across Hindi and regional languagemarkets, including Marathi, Bangla, Kannada, Telugu, Tamil, Malayalam, Bhojpuri, Odia, Punjabi andEnglishinthe GEC,movies,news,music,lifestyleandHDgenres.
Speakingaboutthenewchannelpricing,RahulJohri,President–Business,SouthAsia,ZeeEntertainment Enterprises Ltd. said, “ZEEL’s unparalleled success is an outcome of its strong bondwith viewers spread across India and the deep relationship it has built with the entire stakeholdercommunity. These extraordinary partnerships have led to our leadership across multiple markets fornearly three decades. We will continue to create value for the entire ecosystem by presenting themost entertaining and highest quality content, enriching national and regional channels and throughinnovative solutions for revenue monetization. We are confident that post implementation of NTO2.0, ZEE channels will continue their growth momentum across markets and create higher value forthe company.”
Commenting on the announcement, Atul Das, Chief Revenue Officer – Affiliate Sales, said “At ZEEL,we are committed to providing the best entertainment to our consumers. The new pricing regime in2019 brought in a major shift in the way television was consumed in India. On one hand, it brought in transparency about MRP of channels, while on the other hand it offered freedom toconsumers to select channels they wish to watch. With NTO 2.0, consumers will get even more flexibility in selection of channels. We will continue to provide multiple bouquets to consumers across the countryatdifferentpricepoints.PremiumEnglishchannelslikeZeeCaféand&flixwillcontinuetobeavailablein a separate bouquet. Each bouquet constitutes a mix of channels, including GEC, movies, news,musicandlifestylegenres.WelookforwardtoworkingwithourDistributionPlatformOperators(DPO)partnersfor a smooth transition.”
ZEEL’sexpertiseincreatingpathbreakingandentertainingoriginalcontentthatresonateswithmillions of viewers has led to its compelling leadership. On average, it produces 419 hours of newcontent every week, making it one of the most invested consumer brands in India. Gearing up for thefestiveseason,ithaslineduptolaunch40fiction,20non-fictionnewshowsacrossmultiplelanguages.Having the largest movie channel portfolio in Hindi, English, and regional languages, it will present 40World Television Premieres across its channels over the next few months, making it a compellingentertainmentoptionfor themillionsof consumers.
Besides holding a strong position in the Hindi speaking markets with household brands like Zee TV,Zee Cinema, &TV, &pictures and Zee Anmol; it enjoys long-standing leadership in Bangla and Marathimarkets with Zee Bangla and Zee Marathi. It has a wide presence in the southern states with ZeeKannada, Zee Telugu, Zee Tamil and Zee Keralam and has further built leadership in fast-growinglanguagemarketslikeBhojpuri,Punjabi,OdiawithZeeBiskope,ZeePunjabiandZeeSarthak,respectively.Thecompanyalsohasaverystrongmoviechannelportfolio,withZeeCinema,&Pictures,Zee Bollywood, Zee Action, Zee Anmol Cinema and Zee Classic in the Hindi speaking markets; ZeeTalkies and Zee Chitramandir in the west; Zee Cinemalu, Zee Picchar and Zee Thirai in the south; andZee Bangla Cinema and Zee Biskope in the east. Further, it also offers a select range of English movie,entertainmentandlifestylechannelportfolioincludingZeeCafé,&Flixand&PriveHD,musicandyouthchannels Zing, Zest and 20 HD channels offering the finest viewing experience for the discerningaudience.
For information on ZEEL’s channel pricing, refer to the Annexure