On the occasion of the 79th Independence Day, reflecting the growing national urgency to democratize access to quality education, Motion Education has launched the second edition of its large-scale digital campaign, ‘Shiksha ka Mahautsav 2025’. Scheduled to run until 15th August 2025, the initiative is strategically designed to engage, inspire, and empower JEE and NEET aspirants, especially during this critical decision-making period for students and their families.
Spanning learners from Classes 11 and 12, as well as droppers, the campaign aims to address structural inequalities in exam preparation by offering thoughtfully developed academic resources at significantly reduced prices. It focuses on high-conversion educational products, including the popular Amrit Courses for JEE/NEET, Amrit Combo Packages, NCERT Practice Books, Test Series, One-on-One Doubt Solving sessions, Olympiad and Foundation courses that build strong conceptual understanding in younger students. By reducing the urban-rural divide and encouraging early preparation, the campaign extends its reach to both aspirants and early learners.
The Shiksha ka Mahautsav campaign brings exclusive online offers with attractive discounts ranging from 30% to 80%, available through the coupon code SHIKSHA.
Nitin Viijay, CEO & Founder of Motion Education, said, "On the occasion of the 79th Independence Day, ‘Shiksha ka Mahautsav 2025’ is not just a campaign but a mission to ensure that every deserving student, regardless of their background, has access to the best educational resources. This initiative has been thoughtfully designed with affordability, accessibility, and academic excellence at its core. Through high-value courses, engaging content, and significant discounts, we aim to motivate and empower students on their journey to success in JEE and NEET."
With digital platforms bridging geographic limitations, the campaign expects to connect with millions of students, particularly in Hindi-speaking regions. This initiative aligns closely with India’s National Education Policy (NEP) 2020, which emphasizes equitable learning access, foundational skills, and digital inclusion. By delivering scalable and cost-effective educational tools digitally, the campaign contributes meaningfully to India’s evolving education landscape.
Motion Education recently took a significant leap in its global expansion by launching its first international study center in Kuwait. The new center aims to provide Indian students in Kuwait with the same high-quality classroom coaching for JEE and NEET, along with personal mentorship and technology-driven learning.
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