Styched Life, the fashion merchandising initiative of Styched inked exclusive contracts for creating fashion merchandise labels with celebrities like Ayaan & Amaan Ali Bangash, Rohan Bopanna, , Robin Singh, Mohit Chhillar ,Clinton Cerejo and likes.
The platform has been on a signing spree with artists and celebrities for launching their fashion merchandise with more than 35 sign-ups during June-July 2020. The range holds a diverse collection as it comprises Tennis stars, Kabbadi players to Classical Musicians. A good example of this is the collection “Black n Blue” for musicians Amaan and Ayaan Ali which is contemporary in style yet rooted to their musical values and individual fashion sense while the fashion line of Rohan Bopanna , the tennis star, is very sporty, athletic and has design coherence in colors. Styched Life also has the largest Rock band fan merchandise collection, boasting of names like Underground Authority, Krosswindz & Staccato.
Speaking about their collection, Ayaan and Amaan said : “Fashion for us is an expression of style as well as being humble and rooted. Our collection Black N Blue has tones of music and is contemporary too. Excited on this journey with Styched and hope you all will enjoy the collections ! ” Similarly, ace footballer Robin Singh said : “Casual Wear has been a staple in my closet be it for training, travel or leisure wear. Therefore, I’m very excited to announce my collaboration with Styched, India’s youth and fashion portal. This is an opportunity for me to share my passion for design and style with my fans and followers”
Styched Life has been inviting more celebrities, bands and influencers to come up and launch their own merchandise and take advantage of the zero cost model offered, to make their brand more visible through fashion. At this rate, Styched is poised to be the largest online fashion merchandise store by Q3.
About Styched:
Started in February 2019, Styched is Production on Demand Fast Fashion Company based out of Bangalore, with an extensive fabric print setup in-house. Delivering to more than 20,000 pincodes in the country, Styched is a fast fashion ecommerce brand targeting the youth and provides thousands of fashion designs at affordable price points.
With Styched.life, Styched looks at promoting talent through its exclusive merchandise platform for the Indian audience. The fast fashion brand aims to be a one-stop-shop for fan merchandise across all sectors including comics, music, sports and arts. Styched Life collaborates with brands, artists, performers, influencers, TV shows and non-profit organizations to create co-branded exclusive fashion merchandise.
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