Lotus Dairy today announces fortifying its milk with vitamin A and D without any change in prices. Fortification adds essential micronutrients to milk. Micronutrient malnutrition is common in all ages and socio-economic groups. Deficiency of micronutrients in food results in poor physical and mental health.
Vitamin A and D play an important role in physical and mental development where vitamin A helps in developing good immune and also helps the heart, lungs, kidneys, and other organs work properly. Vitamin D, on the other hand, helps in the absorption of calcium keeping teeth, bones, and muscles healthy. Fortifying milk is the easiest way as it is part of the everyday diet of all income groups in India. Keeping this in mind, Lotus Dairy has started fortifying its milk to add necessary micronutrients in it. Lotus Dairy focuses highly on improving public health in India, with many people suffering from micronutrient deficiency.
Currently 58.4% of children (6-59 months) in India are anemic, whereas 60.3% children in Rajasthan were found to be suffering from anemia. 53% of Indian women (15-49 years) were found to be anemic, whereas in Rajasthan, 46.8% women are anemic. Out of Indian men (15-49 years), 22.7% are suffering from anemia, and in Rajasthan, 17.2% are anemic according to National Family Health Survey 4.
Mr. Anuj Modi, Director, Lotus Dairy, said, “Malnutrition is affecting a big chunk of population all over the world. People of all ages, mostly from the low socio-economic strata suffer from the issue, and the biggest reason behind this is the lack of nutrients they get in their food and the lack of food available for them.Focusing on public health, Lotus Dairy will now be providing fortified milk.”
According to Dr. PR Sodani, Health Economist and Public Health Expert, who is currently Pro-President and Dean Training of IIHMR University, “IIHMR has been implementing a project on Promoting and Strengthening Milk Fortification in three States – Rajasthan, Punjab and Haryana supported by Global Alliance for Improved Nutrition (GAIN). Under this project, we are closely working with Milk industry to support for producing fortified milk for better health outcomes. The main goal of the project is to reduce the prevalence of micronutrient deficiencies in the State of Rajasthan by fortifying milk. The project extended support to milk industry of the State with respect to process of fortification and ensuring quality assurance according to notified gazette of FSSAI standards.With our support, Lotus Diary has taken an initiative of fortifying milk. We appreciate Lotus Diary’s initiative of fortifying milk which intends to focus on enhancing health of the population.”
Fortification is the process of adding micronutrients like Vitamin A and Vitamin D to milk. Deficiencies of Vitamin A and D are much more prominent urban areas since people there are less physically active and have limited exposure to sunlight. Whereas, the lower strata of the society suffers from deficiencies because of the lack of availability of good food provided to them.
About Lotus Dairy Products Pvt. Ltd.:
Lotus Dairy Products Private Limited popularly known as LOTUS DAIRY was established in the year 2001 with a vision to develop an alternative to Government sector dairy plants. Lotus Dairy today has a network of more than 1500 village milk procurement centers and a proud owner of loyalty of more than 1 lakh primary milk producers of Rajasthan and this number is growing every day. Number is growing, because, we have been able to ensure that milk producers receive prices at par with any private or government sector dairy regularly and continuously. Develop a suitable marketing network that ensures and empowers milk producers to get value for their hard work on continual basis.
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