Mumbai: Retail-focused NBFC IIFL Finance has unveiled its new nationwide marketing campaign ‘Sapna Aapka, Loan Hamara’ with top actress Tamannaah Bhatia as brand ambassador. Through this campaign, IIFL aims to reach over 350 million consumers in the next six months and strengthen its leadership across gold loans, home loans, business loans, and microfinance segments.
The large-scale campaign is being rolled out across television, digital, cinema, radio, and print platforms, targeting India’s unbanked and underbanked population with growing credit needs. IIFL Finance currently serves more than 8 million customers through its 4,000 branches and digital platforms.
Commenting on the launch, Mr. Manav Verma, Chief Marketing Officer at IIFL Finance, said:
“We believe in the power of small entrepreneurs who drive the Indian economy. What they need is timely credit, which IIFL Finance understands best. ‘Seedhi Baat’ (straight talk) is at the heart of our business dealings and brand philosophy.”
The campaign tagline ‘Sapna Aapka, Loan Hamara’ translates to ‘Your dreams, our loan’, reflecting IIFL’s commitment to being the preferred loan provider for small entrepreneurs and individual borrowers, enabling them to fulfill their aspirations.
Directed by senior filmmaker Himanshu Tiwari, the brand film communicates the Seedhi Baat philosophy in an engaging and relatable way. It highlights how consumers, often overwhelmed by complex and misleading information while seeking loans, face delays and setbacks. The campaign positions IIFL Finance as the trusted, hassle-free solution for all loan needs.
IIFL Finance is part of the IIFL Group, founded by renowned entrepreneur Nirmal Jain, and continues to expand its footprint across India. Tamannaah Bhatia, signed as IIFL’s brand ambassador earlier this year, will be the face of this campaign.
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