On International Men’s Day, FlowerAura, India’s premier online gifting brand, successfully partnered with Bombay Shaving Company to host an inspiring floral arrangement workshop. The event was part of the #BloomBeyondTheBeard campaign, launched to encourage men to explore creativity, embrace emotions, and redefine modern masculinity.
The workshop saw enthusiastic participation from Bombay Shaving Company’s male employees, who immersed themselves in the art of floral arrangements. This hands-on experience challenged stereotypes by blending strength and sensitivity, demonstrating that artistic expression and nurturing qualities can beautifully complement a man’s persona.
Reflecting on the event, Shrey Sehgal, Co-founder of FlowerAura, shared: “Men’s Day is a time to recognize and appreciate the countless ways men contribute to society, beyond traditional roles and expectations. Through our campaign, we wanted to inspire men to express their emotions openly and embrace the softer, nurturing, and creative aspects of their personalities. As a brand, FlowerAura believes in fostering self-expression and encouraging people to connect with their emotions.”
This Men’s Day campaign symbolized a movement that questioned traditional norms, promoting a harmonious blend of strength and gentleness. Just as flowers represent growth and transformation, the initiative highlighted that men, too, can thrive by embracing all aspects of their identity. With this unique collaboration, FlowerAura and Bombay Shaving Company have set a new benchmark for celebrating men’s creativity and emotional well-being.
