Cinthol, the legacy brand from Godrej Consumer Products Ltd, announced an exciting consumer connect initiative ‘Cinthol Awesome Rewards’ for Cinthol Lime and Cinthol Cool soap variants. This is part of the brand’s effort to enthuse consumers and present them with an opportunity to feel alive and awesome again. The winners stand to take home 8 Royal Enfield bikes and 100 Wildcraft bags over next 2 months by simply buying either of Cinthol Lime and Cool soaps. The initiative has started on 1st March and will run till 30th April ’21.
This is how one can participate in the contest. When a consumer purchases a Cinthol product, the package contains a code printed inside them. The participant needs to send this via text message to 07777062444. The weekly winners will be announced on the microsite www.cintholawesomerewards.com, every Wednesday starting 17th March. This offer aims to refresh people’s morale amidst the pandemic and promote the Cinthol Cool and Lime variants with the onset of summers.
Speaking about the initiative, Mr. Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said,“Cinthol is amongst the most iconic brands in the country, enjoying a strong affinity with its consumers. The brand promises the most refreshing bathing experience. Through this initiative, we aim to create customer delight and drive penetration for Cinthol soaps especially lime and cool variants. While the soaps will offer lemony and icy-cool freshness in the hot summer season, the initiative will act as a gratification for our consumers.”
Made with a refreshing lemony deo fragrance, Cinthol Lime is a burst of freshness. Its enhanced lime freshness revitalises your senses for a fantastic bathing experience. Cinthol Cool has the icy-cool freshness and an active deo fragrance that leaves you charged for the rest of the day. Its extra-cool menthol keeps your skin fresh, alive and summer-proof.
";
.jpg)