New Delhi, 13 December 2024: Brand Street Integrated, one of India’s leading experiential marketing agencies, has announced its expansion into the government sector with the acquisition of prestigious projects for Bank of Baroda (BoB) and Indian Oil Corporation Limited (IOCL). This marks a significant milestone in the agency’s journey, highlighting its ability to innovate and deliver impactful solutions across diverse industries.
For IOCL, Brand Street Integrated focused on enhancing the corporation’s brand visibility in trade environments through a combination of wall paintings, signage, and strategic merchandising. These initiatives were designed to reinforce IOCL’s identity in high-footfall areas, ensuring consistent engagement with consumers and traders alike.
The collaboration with Bank of Baroda extended beyond traditional branding efforts to include corporate merchandising, aimed at strengthening the bank’s connection with its employees. This initiative included the design and distribution of branded corporate merchandise—ranging from personalized kits to functional and symbolic items. These efforts not only elevated the bank’s internal branding but also fostered a sense of pride and belonging among employees.
Surendra Singh, CEO of Brand Street Integrated, expressed his enthusiasm about this new chapter:
"We are thrilled to enter the government sector by collaborating with two of India’s most esteemed organizations—BoB and IOCL. These projects are a testament to our team’s commitment to delivering creative and impactful solutions tailored to our clients’ needs. By applying our expertise in experiential marketing, we aim to create value-driven campaigns that resonate with both the brands and their audiences. This expansion signifies a new phase of growth for us, as we continue to diversify our portfolio and explore untapped opportunities.”
The Bank of Baroda and IOCL collaborations are part of Brand Street Integrated’s larger vision to expand its footprint across industries while maintaining its focus on innovation and consumer-centric strategies. The agency has a proven track record of executing successful campaigns for clients across retail, FMCG, and lifestyle sectors, making this foray into government partnerships a natural progression.
By undertaking projects that involve both retail-focused promotions and large-scale visibility initiatives, Brand Street Integrated showcases its versatility and ability to adapt to varied client requirements. These new ventures also align with the agency’s commitment to contributing to the growth of India’s public sector enterprises through impactful marketing solutions.
As Brand Street Integrated steps into this promising territory, it reinforces its position as a leader in the experiential marketing landscape, equipped to cater to diverse business needs with creativity, efficiency, and a consumer-first approach.
