Blue Dart, India’s leading logistics services provider, as part of Deutsche Post DHL Group (DPDHL), has been ranked amongst the Top 50 of India’s Best Companies to Work For – 2020 by the Great Place to Work® (GPTW) Institute and The Economic Times. In addition, Blue Dart has been awarded with the elite ‘Laureate Medal’ for being in the top 100 best organizations to have been featured in ‘India’s Best Companies to Work For’ list for 10 years.
Commenting on being ranked amongst India’s Best Companies to Work For – 2020,Balfour Manuel, Managing Director, Blue Dart Express Limited said, “We are extremely honoured that Blue Dart has been recognised amongst the Top 50 of India’s Best Companies to Work For – 2020. We are even happier that our company has received the elite ‘Laureate Medal’ for featuring in the Top 100 Organizations recognised by Great Place to Work® for 10 years in a row. Blue Dart has always been an organisation that prioritizes its people. Our Blue Darters, the heart of our business, are the ones who make us market leaders with strong brand equity and market leadership. It is with their consistent prowess that we can call ourselves a Provider of Choice and an Investment of Choice to our customers. It is what makes us ensure that we remain an Employer of Choice for them. Through our ‘People First Philosophy’, we continue to invest in our people and create an enabling environment for their all-round development, which in turn drives and exceeds our customer and stakeholder expectations at all times. I am humbled to be part of this team.”
Rajendra Ghag, CHRO, Blue Dart Express Limited added, “We understand that the foundation of our business are our Blue Darters. ‘Highly engaged Blue Darters encourage Happy Customers’; this has been our motto from the very beginning. At Blue Dart, we understand that a good foundation for an organisation stems from strong brand values. We therefore instil, in our teams, our four values of Passion, Can Do, Right First Time and As One. We ensure our teams are taken care of through various HR initiatives, a few of which include, the Death Benevolent Fund (DBF) which aims to help resolve the financial crisis of the family rising due to the death of a team member as well as Upstairs, a program that aims to help children of team members by offering a scholarship program that provides them with Rs.1,00,000 per year along with a mentor.”
Since its inception in 1983, Blue Dart has been an organisation with a great workplace culture and strong talent retention. Most of the senior management team consists of home grown talent who have risen through the ranks. The organisation encourages growth and provides ample opportunity to skilled individuals ensuring they have a multitude of day one Blue Darters, including the current Managing Director, Balfour Manuel.
Recognized for their Best Practices such as the ‘Blue Way’ delivery program, an innovative initiative that allows every Blue Darter to participate in last mile delivery to ensure customer delight, Blue Dart paves the way as an organization that will always keep its people first and ensures dignity of labour. The Blue Way program sees the Senior Management Team, including the Managing Director, part-take in the delivery process. Blue Dart is South Asia’s undisputed express logistics leader that drives a culture of innovation, agility, excellence with a high focus on customer centricity.
Every year the Great Place to Work® study, which assesses the experience of over 12 million employees in more than 10,000 organisations across industries, recognises ‘India’s Best Companies to Work For’ based on their employee survey and people practices assessment. Bifurcating this further, Great Place to Work® (GPTW) Institute further recognizes 100 Best Organisations with an employee strength of over 500 which represent over 21 industry sectors.
GPTW primarily uses 3 dimensions to evaluate and identify the best cultures:
- The first dimension measures the quality of employee experience through their globally validated survey instrument known as Trust IndexTM. The survey helps in seeking anonymous feedback from employees.
- The second dimension is called the Culture AuditTM, a proprietary tool of the Institute that evaluates the people practices of an organisation, covering the entire employee life-cycle.
- The third dimension is called Great Place To Work FOR ALLTM and ensures that everyone irrespective of their job role, tenure, age or gender at the Best Workplaces is having a consistently positive experience.
