Kenvue, maker of iconic brands including Neutrogena®, Listerine®, Aveeno® and Stayfree®, today launched its foundational consumer trends report, A New View of Care: The Power of Personal Care Routines. The report explores how personal care routines are evolving globally, their impact on health and emotional well-being, and the key influences shaping consumer behavior today.
Key Findings from the Report
Routines Redefined: The Health Connection
88% of consumers globally believe personal care routines positively impact their health.
In India, 75% agree their routines contribute to overall health and well-being—signaling a major cultural shift from appearance to holistic wellness.
Simplicity is Key: Small Routines, Big Results
61% of Indian consumers spend less than 30 minutes daily on personal care, yet consistent practice shows transformative benefits.
Globally, 45% of those who dedicate at least 15 minutes report better health, compared to 31% who do not.
Prevention is the Priority
Younger generations—Gen Z and Millennials—are leading a shift to prevention-focused routines.
In India, 45% believe these routines prevent future health issues, while 69% wish they had started earlier.
Trusted vs. Trending Voices
Globally, 62% trust healthcare providers most for personal care advice, even as 80% turn to digital platforms for information.
In India:
71% trust healthcare providers and pharmacists.
73% trust doctors on social media.
77% rely on family for credible guidance.
Clarity Over Complexity
Consumers value simple, science-backed solutions that are easy to follow and effective.
In India, routines are used to:
Manage overall health (49%)
Improve confidence/self-image (48%)
Address skin damage from sun/aging (49%)
Enhance appearance (43%)
Support emotional well-being (38%) and reduce stress (37%).
Indians Lead in Preventive Mindset
82% agree mouthwashes prevent plaque and gingivitis (vs. 78% global).
80% use sunscreens to prevent burns and reduce cancer risk (vs. 73% global).
84% view skincare as long-term investment against aging (vs. 77% global).
Why It Matters
The findings reflect a cultural shift: personal care is no longer just about appearance—it is becoming a cornerstone of preventive health. While social media often glorifies elaborate regimens, most consumers prefer simple, consistent, and science-backed routines that deliver both physical and emotional benefits.
For Kenvue, this is a clear opportunity to empower consumers with trusted, effective, and easy-to-adopt solutions that integrate seamlessly into everyday life.
Quote
"Today's consumers—especially younger generations—are redefining personal care as preventive care," said James Cummings, Vice President, Head of Global Consumer Business Insights, Kenvue. "They are proactive about their health and demand science-backed solutions that align with their values. Simplicity and consistency are the most powerful tools we can offer them."
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