During the pandemic, brand-Influencer partnership is the main channel of customer acquisition and also a way to increase brand awareness. Taking ahead this trend of customers increasingly shopping through Instagram, Do Your Thng (DYT), a creators’ first community & Soxytoes, a quirky socks brand launched their influencer marketing campaign.
Soxytoes designs socks that are trendy, vibrant and comfortable for both men and women. To reach out to the millennials in India, the #Soxytoes campaign appealed to micro influencers on Instagram from genres like lifestyle, travel and fashion. DYT selected creators with a following of over 8,000 for this campaign.
Influencers like Kriti Dhir (151k followers), Falguni-pastel.postcard.life (8k+followers) are seen flaunting the eccentric, modern and upbeat range of socks which can connect with anyone who believes in adding a dash of fun to their lives. The brand also recently launched face masks for one and all, something which is a must have for everyone in these times.
Commenting on the partnership, Ankit Agarwal, Founder & CEO, Do Your Thng, said, “With this new campaign #soxytoes, we are trying to reach out to the millennials who are all about quirks and fun. They are the ones who like to keep themselves updated with the latest trends and this campaign is exactly what they’d identify with and connect to.”
About the campaign, Vidushi Kanoria, Co-Founder, Soxytoes said, “Influencer marketing for a millennial product like ours proves to be a successful channel to reach out to the right audience, get great visibility and at the same time see it result in actual sales.”
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