Rajendra and Ursula Joshi Food Industries Pvt. Ltd. (Rufil) has launched its all new paneer in the market. Rufil paneer manufactured in its state of the art facility with automated operations is packed using German technology for giving one of the best vacuum-packed paneer in the market. This helps in giving better quality product helps in retaining the freshness and softness of Paneer for much longer time than compared to other packaging available in the market.The sale of paneer in Rajasthan in the year 2017-18 was more than 1600 metric tonnes. The Rufil paneer will be available in packaging of 200gm and 1Kg.
With plant in Mahindra World City, Jaipur, the company boasts of Swiss expertise in dairy processing and products.The company first ventured out in production of Value Added products with its cup dahi and masala chhach whereas going forward the company plans to launch more products like ice-cream, Swiss-style yogurt, Cow Ghee etc. Currently, Rufil produces products like milk (Full Cream, Toned, Double Toned) in 500ml and 1000ml packaging, curd in 1kg packaging, plain buttermilk, cup dahi and masala chhach.
Abhishek Joshi, Director, Rufil, said “The organised market in dairy industry currently stands at only around 22% in India. In the organised sector value added products make up for about 25%, wherein paneer constitutes only about 3%. Currently the market of loose paneer is huge but we see the consumer trend is changing towards packed paneer. Consumers are increasingly getting conscious about food safety, hygiene and overall quality of product especially in a sensitive product like paneer. Therefore we believe that by consistently delivering premiumquality paneer from Rufil, we will be able to convince consumers to shift from loose paneer to packed paneer.”
The company will also try to promote usage of its products, especially paneer among restaurants and hotels. Rufil paneer will be available in Jaipur, Ajmer and the Shekhawati belt of Rajasthan, and for now it will be available at more than 500 Rufil partner stores. Rufil Paneer’s special packaging has a light barrier, will prevent it from contamination and will improve its shelf life, making it last longer.
About Rufil:
Rufil has entered into the food products business with an initial foray into dairy products segment. They have set up a state-of-the-art dairy processing facility with current milk handling capacity of about 50,000 Litres Per Day (LPD), with a scope to increase it to 100KLPD. Rufil has implemented stringent quality parameters and checks in the whole end-to-end process starting from procurement, to processing till delivery to ensure we deliver what we promise. Rufil has established a strong network of farmers for procuring best quality raw milk which is 100% un-adulterated, using specialised equipment, and a BMC model which keeps the milk very fresh.
One of the major strengths of Rufil is milk procurement (collection) system. Rufil has not hesitated in buying any machine or system that helps in making sure that every drop of milk collected at centre is free from adulteration. Every farmer who brings the milk to Rufil centre has to first get his milk sample tested on special testing machines and only if it is a clear sample their milk is taken into system. This is a daily process and with the help of technology Rufil constantly monitors the whole process online as well. So the milk that is collected is 100% safe and pure, right from the starting point.
