Rajendra and Ursula Joshi Food Industries Pvt. Ltd. (Rufil) has launched its new vacuum-packed paneer product, expanding its presence in the packaged dairy segment.
The company stated that the product is manufactured in a state-of-the-art facility in Mahindra World City, Jaipur, using automated processing systems and German packaging technology to enhance shelf life and maintain freshness.
Product details
Available pack sizes: 200 gm and 1 kg
Vacuum packaging designed to improve hygiene and shelf stability
Targeted shelf life improvement compared to loose paneer
The paneer will initially be distributed in Jaipur, Ajmer, and the Shekhawati region through over 500 partner outlets.
Company background and strategy
Rufil operates in the dairy segment with products including:
Milk (full cream, toned, double toned)
Curd (1 kg packs)
Buttermilk and cup dahi
It also plans future expansion into:
Ice cream
Swiss-style yogurt
Cow ghee
The company currently has a milk processing capacity of around 50,000 litres per day, scalable up to 100,000 LPD.
Industry context
Rufil highlighted that:
India’s dairy sector is largely unorganised (~78%)
Value-added dairy products form a smaller share of the market
Packaged paneer penetration remains relatively low (~3%)
The company sees a shift in consumer behaviour toward:
Packaged and hygienic dairy products
Increased food safety awareness
Procurement and quality control
Rufil emphasises a technology-driven procurement system:
Milk is tested at collection centres before acceptance
Only verified, unadulterated milk enters the supply chain
Continuous online monitoring of procurement processes
Strong farmer network for raw milk sourcing.
