Blue Dart Launches ‘Rakhi Express’ 2019, Offers Delivery to 35,000 Locations Across India and 220 Countries
Mumbai: Logistics major Blue Dart Express Ltd. has announced the launch of its annual ‘Rakhi Express’ service ahead of Raksha Bandhan, enabling sisters to send rakhis and personalized greetings to their brothers across India and around the world through a dedicated festive delivery program.
The initiative, which has become a popular annual offering, leverages Blue Dart's extensive logistics network to ensure secure and timely delivery of rakhis to more than 35,000 locations across India and 220 countries and territories globally through DHL's international express network.
Special Festive Shipping Offer
As part of the campaign, customers can send rakhi shipments weighing up to 500 grams anywhere in India for a special rate of ₹250. The service is available through Blue Dart's network of 637 Blue Dart-DHL retail stores across the country.
Customers can use specially designed Rakhi Express envelopes and include personalized greeting cards along with their shipments to make the occasion more memorable.
Strengthening Family Connections
Commenting on the initiative, Ketan Kulkarni, Chief Marketing Officer and Head of Business Development at Blue Dart, said the service is designed to help families celebrate Raksha Bandhan despite geographical distances.
"Rakhi Express has become one of our most cherished annual offerings. We understand the emotional significance of the festival and want to help siblings stay connected, whether they are in different cities or different countries. In an era dominated by instant messaging, receiving a thoughtfully packed rakhi and personal note carries a special emotional value," he said.
Kulkarni added that Blue Dart remains committed to providing reliable, accurate, and timely deliveries so that customers can celebrate the festival without concerns about shipment delays.
Customer Engagement Campaign
To enhance customer participation, Blue Dart has also launched a slogan contest alongside the Rakhi Express service. Customers visiting Blue Dart stores can submit slogans at designated kiosks while booking their shipments.
Under the contest, the top five entries will receive smartphones, while the next ten winners will be awarded Titan watches.
Festive Logistics Push
The annual Rakhi Express campaign highlights Blue Dart's focus on combining logistics services with customer-centric festive offerings, helping millions of families maintain traditional celebrations despite increasing geographic mobility and international migration.
