PVR INOX, the largest and the most premium cinema exhibitor in India is thrilled to announce an association with HSBC India for the naming rights of its 26 premium format auditorium 'Gold'. PVR INOX currently operates 26 'Gold' auditorium in 11 cinemas located in 8 cities of India. Under the association, these 26 'Gold' auditoriums will now be christened as 'HSBC Gold'. The association also includes prominent signage at entrances, box offices and directional signage, brand placement on in-cinema elements, and on-screen visibility on the welcome message as well as advertising inventory.
The collaboration would provide HSBC India, visibility for the brand and an undivided attention of a loyal audience base who visits the Gold auditoriums for a luxurious movie-watching experience, with spacious and comfortable seating, a gourmet menu personalized service and access to the exclusive HSBC Gold lounge. The collaboration brings a perfect blend of brand characteristics, reinforcing a distinct reach within the premium segment. In addition, the partnership will introduce exclusive offers on Gold auditoriums tickets and food & beverage for HSBC India credit card cardholders. Furthermore, HSBC India has an opportunity to organize exclusive movie shows at Gold auditoriums for HSBC Premier customers, providing a unique platform to engage with stakeholders and connect with their customer base in a distinctive and entertaining setting.
Completing the outright immersive brand experience, the in-cinema branding will feature a range of elements, including tent cards, kiosk displays in lounge areas, ticket jackets, chequered backdrops, literature stands, digital plasma branding, and unique pillow branding in Gold auditoriums. The partnership extends to onscreen advertising, with a dedicated welcome slide and onscreen ad film capturing the attention of the discerning audience during their cinematic journey. The multi-faceted approach will integrate the HSBC brand seamlessly into the luxurious ambiance of PVR Gold cinemas, fetching impactful and much-valued brand visibility.
Commenting on the partnership, Alok Tandon, Co-CEO, PVR INOX Limited, said, "It is our privilege to join hands with, HSBC India, a brand with reverence of global scale, and offer the naming rights of our thoughtfully curated Gold experience, which is a benchmark in cinema luxury. The seamless integration of the HSBC brand into Gold auditorium perfectly depicts the harmony of the HSBC brand with an experience which stands for top-notch premiumness. With this esteemed collaboration, we are confident that HSBC GOLD will set new benchmarks in redefining cinematic opulence, besides setting an example of how brand synergies can fetch mutual benefits as they collaborate. The synergy between entertainment and banking marks a compelling chapter for both brands and we look forward to scaling up the same with HSBC Gold."
Sharing his views, Sandeep Batra, Managing Director and Head of Wealth and Personal Banking, HSBC India adds, "In continuation of our efforts to provide exclusive and premium offering, we have partnered with PVR INOX and redefined cinematic experience for our customers. As part of the partnership, we are delighted to announce that our customers, who are movie and entertainment enthusiasts, can now get instant discounts on HSBC Gold class movie tickets, food and beverages at PVR Cinema HSBC Gold screens. We strive to bring the best to our customers."
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