ABP Network recorded an unparalleled performance ranking of #1 across Hindi, Marathi, and Bengali markets in November 2024, as per the latest Comscore MMX (2,3,4) Rankings of MMX (1). Surpassing Times Network, The Indian Express, and NDTV on the News & Information Leaderboard (1), ABP Network claimed 7th position with 104 million unique users in the latest rankings released on Tuesday, January 7.
With a reach of 58.8 million unique users for ABP News (Hindi), 13.8 million for ABP Majha (Marathi), and 13.6 million for ABP Ananda (Bengali), ABP Network claimed the top position in all three markets on Comscore MMXVMX (2), displaying success in capturing audiences across distinct vernacular languages in India.
ABP News (Hindi), with 58.8 mn Unique Users, surpassed Aaj Tak (55.4 mn), Live Hindustan (51.2 mn), and NDTV (48.7 mn) in the Hindi leaderboard rankings as per the Comscore MMX Rankings that included social incremental metricstraffic.
ABP Majha ranked #1 in Marathi leaderboard with 13.8 mn Unique Users, surpassing Lokmat.com (12.2 mn) and Loksatta (10.98 mn) in the November 2024 Comscore MMX Rankings including social incremental metricstraffic. This remarkable achievement not only solidifies ABP Majha’s position as the top choice among the Marathi publishers, butpublishers but also highlights how it maintained a consistent audience appeal as the leading destination for news during the crucial months of Maharashtra Assembly polls. ABP Majha ranked #1 in the Comscore VMX4 Leaderboard for October 2024 too, with 18.5 mn unique viewers and 316 mn views, surpassing TV9 and News18 Lokmat.
ABP Ananda has firmly established itself as the leader in the Bengali market once again and led with 13.6 mn unique users in the November 2024 Comscore MMX Leaderboard3, recording more than double the reach compared to the nearest competition, i.e. News 18 Bangla (5.8 mn). ABP Ananda topped the VMX Leaderboard5 too, with 139 mn views in October 2024, surpassing News18 (114.8 mn). This exceptional performance underscores ABP Ananda’s dominance in the Bengali language media landscape.
This remarkable achievement across languages for ABP Network not only solidifies its position as the #1 choice among Hindi, Bengali, and Marathi languages, but also showcases the affinity of the audiences for ABP as the chosen News destination for text and video formats across websites, apps, social media platforms, and YouTube channels.
(1) (Comscore Media Metrix® Multi-Platform, Total Digital Population, News/Information category, November 2024, India) - Includes social media measurement.
(2) Comscore MMX Multi-Platform, Custom list of Bengali Publishers (ABP Live Bengali - ABP Ananda, News18 Bangla, TV9 Bangla, Anandabazar Patrika, HT Bangla), Unique User Reach Total Digital Population (000), November 2024, India, Total Digital Population
(3) Comscore MMX Multi-Platform, Custom list of Marathi Publishers (ABP Live Marathi - ABP Majha, Lokmat, Loksatta, Esakal, TV9 Marathi, Zee News Marathi), Unique User Reach (000) Total Digital Population, November 2024, India, Total Digital Population
(4) Comscore VMX Video-Metrix Multi-Platform, Custom list of Marathi YouTube Channels (ABP Majha @ YouTube, TV9 Marathi @ YouTube, News18 Lokmat @ YouTube, Zee24 Taas @ YouTube), Total Digital Video Reach Unique Reach (000), Video Views,October 2024, India.
(5) Comscore VMX Video-Metrix Multi-Platform, Custom list of Bengali YouTube Channels (ABP Ananda @ YouTube, TV9 Bangla @ YouTube, News18 Bangla @ YouTube, Zee24 Ghanta @ YouTube), Unique Reach (000)Total Digital Video Reach, Video Views, October 2024, India.
