In line with their ongoing mission to bring messages of safety and social relevance to their audience while connecting with the citizens of the state directly, the Uttarakhand Police Department recently joined TikTok, the world’s leading short-form video platform.
The move from the Uttarakhand Police Department comes shortly after the Kerala Police Department joined the platform amidst much fanfare. TikTok is slowly emerging as the voice of the country’s police force to start conversations around various social issues as well as a platform to share citizen alerts and awareness videos.
Commenting on the need to join the platform, Sh Ashok Kumar, IPS, DG Law and Order, Uttarakhand Police said, “We believe being on TikTok gives us the opportunity to be easily approachable, while allowing us to connect with the general public at a very personal level. Uttarakhand Police would like to share awareness videos related to road safety, cyber security, woman safety and other social issues through this platform. We are looking forward to spreading more positivity in the state of Uttarakhand with our videos on the app”
Nitin Saluja, Director of Public Policy (India), TikTok added, “We feel delighted to have Uttarakhand Police on board and extend a warm welcome to them. As part of our commitment to India’s growing digital community, it is a proud moment for us to collaborate with more and more law enforcement agencies across India and make a difference in the society through the power of our platform.”
Through the account, Uttarakhand Police will create and post videos that raise awareness among the youth on various social issues as well as coordinate with creators who have become a sensation on TikTok to lend their messages an effective voice.