As Delhi embraces the winter season, UNIQLO has launched a captivating HEATTECH branding campaign on the Yellow Line of the Delhi Metro. Running from 1 December to 31 December 2024, this innovative campaign features eight carriages of the metro train wrapped in bold HEATTECH visuals, educating customers on the brand’s thermal wear, HEATTECH. This commute also signifies the celebration of warmth and cutting-edge technology of this winter must-have!
HEATTECH, known for its advanced fabric technology that converts body moisture into heat, is a must-have winter wardrobe essential. This campaign serves as an exciting introduction to the warmth and comfort of HEATTECH, ensuring that commuters from Gurgaon and Delhi are ready to embrace the season in style.
The metro wrapping spans the Yellow Line, from Samaypur Badli to HUDA City Centre, covering key high-traffic stations such as Rajiv Chowk, INA, and Sikanderpur. With this takeover, UNIQLO continues its mission to deliver functional, innovative LifeWear tailored to local needs, just in time for the colder months.
