Heralded the custodian of Indian heritage, Indian Hotels Company (IHCL), has been weaving India’s cultural expression into unique experiences for travellers across destinations. This Republic Day, the company is urging people to#TravelForIndia and immersing themselves in the country’s rich and intricate traditions, while supporting the tourism and hospitality sector that touches millions of lives.
With over 3.8 crore people employed in the sector, IHCL has been endeavouring for over a century to leverage the natural skills and culture, indelibly embedded in India. From adopting Banarasi weaves for sustaining craftsmen to embedding the age-old artistry of Rajasthani folk dancers and supporting training for the Pardhis tribe, the company has also aimed at creating a sustainable ecosystem for these communities.
In line with the Government’s ‘Vocal for Local’ vision, IHCL unveiled #TravelForIndia on World Tourism Day 2020. Aimed at driving awareness about the importance of domestic tourism and its impact on livelihoods, the campaign is a concerted effort from IHCL to initiate a discourse around the role hospitality will play in the coming months in helping people rediscover all that India has to offer, while driving a sense of curiosity in exploring its many facets as well as making a difference to the community.
From the vastness of the Himalayas, to the deserts of the west, from the holy plains of the east to the backwaters of the south, re-discover India with IHCL’s Republic Day Offer.
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