Swipe right on connections, but double-tap on safe choices. Love is exciting, but safe love is empowering. Protect yourself, stay informed, and make every swipe a smart one. This February, the Season of Love, in a groundbreaking initiative to address the rising concerns around skin-related sexually transmitted infections (STIs), Skin Beyond Borders (SkinBB), India's leading AI-powered, unbiased, knowledge-based skincare metaverse successfully launched its awareness campaign, 'Swipe Right on Safe Love'. The campaign educated millions of young adults and sexually active individuals about genital herpes, genital warts, syphilis, and other skin-related STIs, emphasizing early detection, prevention, and informed decision-making.
With dating culture evolving in the digital era, misinformation and stigma have often prevented individuals from seeking the right medical advice. 'Swipe Right on Safe Love' effectively normalized discussions around skin-health implications of STIs, driving engagement across digital platforms and encouraging safe practices. Through its tech-driven, knowledge-based approach, SkinBB provided science-backed resources that empowered individuals to make informed skincare and health choices.
The campaign received widespread traction, engaging over million people across social media and digital platforms by leveraging the digital dating culture to promote safe sex practices, debunk myths, and encourage STI awareness in a way that resonates with today's audience.
Engaging content, including expert-led discussions, myth-busting posts, and interactive Q&A sessions with dermatologists and sexual health specialists, played a crucial role in dispelling misinformation. By integrating its AI-powered ingredient analysis and dermatological expertise, SkinBB ensured that users accessed credible, non-judgmental information about these often-overlooked health concerns.
As part of the initiative, SkinBB launched a social media awareness drive, where dermatologists and medical professionals shared insights on genital herpes, genital warts, and syphilis. The #SwipeRightOnSafeLove challenge sparked conversations about safe sex, skin health, and STI prevention, while expert-led webinars provided deeper education on early symptoms, prevention strategies, and treatment options.
Speaking about the campaign's impact, Supriya Marathe, Co-Founder & CMO, Skin Beyond Borders (SkinBB), stated "With millions engaging with our campaign, it's clear that conversations around skin-related STIs are long overdue. 'Swipe Right on Safe Love' successfully helped break stigmas, encourage open dialogue, and equip individuals with the right knowledge to make informed decisions about their sexual and skin health."
Dr. Pravin Banodkar, Dermatologist and Co-founder of Skin Beyond Borders (SkinBB) further adds, "With rising STI cases, we needed a bold, relatable way to start the conversation. #SwipeRightForSafeLove connects with today's dating culture to highlight a simple truth—safe love is smart love. Awareness, protection, and regular check-ups aren't just precautions; they're essential choices for a healthy future."
Skin Beyond Borders (SkinBB) remains India's leading AI-powered, knowledge-based skincare ecosystem, dedicated to bringing transparency in skincare and health. From dermatologist-approved insights to AI-driven ingredient analysis, SkinBB continues to redefine how individuals approach skincare, health, and personal well-being.
