RK Swamy Limited, the largest Indian majority owned integrated marketing services provider, offering a single-window solution for creative, media, data analytics and market research services has filed its Draft Red Herring Prospectus (“DRHP”) with market regulator Securities and Exchange Board of India (“SEBI”).
The Company’s initial public offering comprises a fresh issue of aggregating up to ₹ 2,150 million and an offer for sale of up to 8,700,000 Equity Shares by selling shareholders. The offer for sale comprises up to 1,788,093 Equity Shares by Srinivasan K Swamy, Up to 1,788,093 Equity Shares by Narasimhan Krishnaswamy, Up to 4,445,714 Equity Shares by Evanston Pioneer Fund L.P. and Up to 678,100 Equity Shares by Prem Marketing Ventures LLP.
The funds raised through the IPO are proposed to be utilized for the funding of working capital, the funding of capital expenditure to be incurred for setting up a digital video content production studio, the funding of investment in IT infrastructure development of RK Swamy Limited, and the Material Subsidiaries, Hansa Research and Hansa Customer Equity, the funding of the setup of a new customer experience centres and computer aided telephonic interview centres as well as for general corporate purposes.
RK Swamy Limited is the largest Indian majority owned integrated marketing services provider in India, offering a single-window solution for creative, media, data analytics and market research services. The integrated marketing communications business segment includes creative and digital content, media (including digital), events and activation planning, buying and executing; and others including public relations, social media management, and pharmaceutical communication. During Fiscal 2023, RK Swamy Limited released over 818 creative campaigns on behalf of clients across various media outlets, handled over 97.69 terabytes of data and have conducted over 2.37 million consumer interviews across quantitative, qualitative and telephonic surveys. The solutions and offerings are serviced by over 2,391 employees spread across 12 offices and 12 field locations across twelve cities, across the three business segments.
SBI Capital Markets Limited, IIFL Securities Limited and Motilal Oswal Investment Advisors Limited are the Book Running Lead Managers to the issue.