The pandemic has affected every aspect of our life and dating is no different. At a time when we all have restricted exposure to the outside world, the new generation has found their own way of communicating with their loved ones or building new connections.
With online dating witnessing a large spike among millennials in India, QuackQuack a leading dating app that recently reached over 10 million Indian users, has also been experiencing a 80% surge in their user base and a 20% hike in their revenues since the lockdown. Their cost per user acquisition has come down by 20-30%.
During the pandemic, the platform witnessed a special surge in their women base with Delhi NCR being the most active with 9.98% women users, Mumbai with 6%, Bangalore with 4.15% and Hyderabad with 3.36% are the other top cities with active women users. The new women user base also saw their active participation on the dating app as on average a female user logins 26 times a day into their profile when compared to 20 times in a day by men. It has also been noticed that female users from Bangalore and Hyderabad like more profiles on average when compared to other metro cities. Among tier 2 cities, women users from Ahmedabad and Nagpur like more profiles than other tier 2 cities.
Speaking about the development Mr. Ravi Mittal, Founder of QuackQuack says, “We are overwhelmed with the response that we have been receiving from the female section of the society. It motivates us to be a better brand & platform with each passing day”
“At QuackQuack we keep coming with regular surveys and research to stay aware about the requirements or changing dating habits of the users that are on-board. This not only gives us raw data about our users but technically it also propels us towards betterment as a brand” – He further adds.
QuackQuack also recently conducted a survey across 2000 of their newly joined users. The survey was taken across major Indian cities like Delhi NCR, Mum bai, Bangalore, Hyderabad, Pune & others and the results are quite intriguing.
1. Interests matter over photos
It might be argued that online dating is all about looks, but the survey reveals that 76% women would give more importance to common interests, bio and qualifications on a guy’s profile, while only a mere 24% would go for looks. As for men, 45% of them would like a profile solely based on the profile picture whereas 55% of the respondents would want to see something common between them along with their bio and qualifications.
2. Lying is not okay
Truth is the backbone of any relationship and millennial would abide by it on their first date as well. The results reveal that 90% of women wouldn’t lie to impress on their first date, while 72% of men have also affirmed the same. However, 28% of men would like to do anything to impress on their first date and this includes lying as well!
3. Chivalry exists
To the question ‘Who should pay on the first date?’, a majority 73% of women want to split the bill on the first date, while 60% men don’t mind paying the bill on their first date showing the courteous gesture each wants to extend on a first date.
4. I can wait for you
The COVID pandemic has restricted our outdoor movement for months now. The newly formed couples are also feeling the heat of the same as many of them are confined in their respective homes. Women are being extra cautious and rightly so as about 50% of them are not excited about meeting their mutual matches during the pandemic. Men on the other hand are willing to take the risk as 42% of them are willing to meet their counterparts if they agree to do so. Mutually about 30% of the couples are interested in growing their relationship over online chats & calls and will wait for the pandemic to mellow down for their first meeting to take place.