OYO Hotels & Homes, South Asia’s largest, China’s top two and the world’s fastest growing chain of hotels, homes and living spaces, today unveiled OYO REACH – its CSR assistance program. The program has commenced from Shimla where 83% of OYO hotels in the hill station have been equipped with rainwater harvesting systems. Implementation of this technique will lead to an enormous increase in the savings of potentially 81,000 litres of water requirement for hotels in the hill station.
Through its CSR assistance program, OYO is aiming to provide necessary technical and financial assistance to OYO partners across the nation, in a wide variety of projects and activities. The company will also be focusing on skill development, economic opportunity creation and sustainable tourism.
Elaborating on the development, Aditya Ghosh, CEO, India & South Asia, OYO Hotels & Homes, said “Shimla has been grappling with water scarcity concerns for the past few years and we would like to contribute towards alleviating them. As part of our CSR program, OYO REACH, we are happy to assist in the adoption of rainwater harvesting systems in OYOs in Shimla. Since tourism has been one of the most important contributors in boosting the state’s economy, adoption of such techniques will not only help Shimla regain its stature as the most preferred hill station, but also promote sustainable tourism practices across the hotel industry”.
Mr. Puneet Chopra, owner of OYO Alpine Heritage Hotel, one of the early adopters of this technique in OYO said, “Every year during summer, Shimla faces water crisis, and last year the situation worsened and hit the tourist inflow. We are glad that OYO has taken this initiative of supporting asset owners like me to manage water requirements all year round. This will help in ensuring that the tourists experience the best of hospitality that Himachal Pradesh has to offer.”
OYO has been a frontrunner in modernizing small and budget hotels with the use of latest technology and first-of-its-kind innovations.
About OYO Hotels and Homes:
OYO is the world’s 6th largest hotel chain operating from Tokyo to Texas and the world’s fastest growing chain of hotels, homes & spaces! With the @Leisure Group joining the chain, OYO today has footprints in more than 800 cities across 24 countries including UK, US, India, China, Malaysia, Nepal, the UK, UAE, Indonesia, Saudi Arabia, the Philippines and more recently Japan. With over 18,000 buildings and 636,000 units under management and more than 40,000-holiday homes, OYO is backed by leading investors, including the SoftBank Vision Fund, Sequoia Capital, Lightspeed Ventures, Hero Enterprise, and China Lodging Group. For more information, log on to https://www.oyorooms.com/