M360, Times Internet's news publishing monetization platform for publishers, today announced a strategic partnership with iZooto, an audience engagement platform. Under the partnership, M360 will integrate iZooto's technology into its platform to help publishers build, engage, and retain their audience.
"We are excited to partner with iZooto to help our publishers better engage with their audience," said Vijayan Parthasarathy, Business Head at M360. "iZooto's technology is a powerful tool that can help publishers increase website traffic, improve user engagement, and boost revenue. We believe this partnership will be a game-changer for our publishers."
iZooto's technology allows publishers to send personalized push notifications to their audience, track user behavior, and measure the impact of their marketing campaigns. iZooto also offers a variety of monetization options for publishers, including in-app advertising, native advertising, and affiliate marketing.
"We are thrilled to partner with M360 to help their publishers grow their audience and revenue," said Neel Kothari, CEO of iZooto. "M360 is a leading platform for publishers, and we are confident that our technology will help them take their businesses to the next level."
About M360
M360 helps Indian publishers navigate a dynamic digital media landscape with an end-to-end solution. M360 enables cross-platform publishing, content personalization, audience insights, and free-and-fair advertising at scale. It is designed to integrate comprehensive publishing capabilities with a seamless experience. M360's Content Management System is integrated with major platforms like Google AMP, Facebook IA, and Apple News. It now serves 25 Million MAUs outside of the Times Internet group.
About iZooto
iZooto is an audience engagement platform to help publishers, news websites and bloggers build, engage, and retain their audience using a wide variety of push notifications such as web push notifications, app push notifications, Messenger push notifications, News Hub for publishers, and even convert AMP site visitors into an audience. Publishers can also push ads to their audience using notifications and generate incremental revenue.
Over 15,000 publishers use iZooto to push out over 200B notifications every month. Leading brands including the likes of Times, Publisher Desk, Network 18, Summit Media, Khaleej Times, Mubasher, and Sanook use iZooto to engage their audience.
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