Kalyan Jewellers Appoints Four New Regional Brand Ambassadors to Strengthen Local Connect
National, India – Kalyan Jewellers, one of India's most trusted and leading jewelry brands, has announced the appointment of four regional brand ambassadors to deepen its presence in key markets across the country. The brand's hyper-local strategy gains further momentum with the onboarding of popular regional film stars:
Pooja Sawant – Maharashtra
Kinjal Rajpriya – Gujarat
Wamiqa Gabbi – Punjab
Ritabhari Chakraborty – West Bengal
These actors, each influential in their respective regions, will be integral to regional brand communication and customer engagement initiatives, helping Kalyan Jewellers form a more personalized connection with local audiences.
Strategic Vision
Kalyan Jewellers has long emphasized hyper-localisation across merchandise, services, and marketing. The new ambassadors will represent the brand in campaigns, store launches, and promotions, especially around collections like the Muhurat bridal line which is tailored to regional wedding traditions.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers:
“These new associations in Maharashtra, Punjab, Gujarat, and West Bengal reflect our commitment to regional engagement and growth. We believe they will bring authentic connection and credibility to our local initiatives.”
Continuing South and Global Strategy
In the South, Kalyan continues its association with:
Nagarjuna – Andhra Pradesh/Telangana
Prabhu – Tamil Nadu
Shivraj Kumar – Karnataka
Manju Warrier – Kerala
On the national and international front, Amitabh Bachchan, Jaya Bachchan, and Katrina Kaif will remain the faces of Kalyan Jewellers, reinforcing its brand presence across India and global markets.
Brand Footprint
Kalyan Jewellers operates:
137 large-format showrooms across India and the Middle East (UAE, Kuwait, Qatar, Oman)
650+ ‘My Kalyan’ customer service outlets, creating a robust distribution and service network.
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