Great Lakes Institute of Management, Chennai hosted the 16th NASMEI International marketing conference in collaboration with the North American Society for Marketing Education in India (NASMEI) recently in the city.
The 3-day doctoral workshop followed by a 2-day conference provided an apt platform for the doctoral students and the junior faculty to interact and discuss with the top researchers in the world. Grants were also given to eligible participants for a sixth straight year.
The conference saw the participation of 40 research scholars, faculty members and students. Themed on Quantitative Methods, the conference included faculty resources from the best of institutes in the US. Prof. K Sudhir (Yale) spoke about Logit Models; Prof. Nitin Mehta (Toronto) about Structural Models; Prof. Unnati Narang (Chicago) and Prof. Venky Shankar (Texas A&M) spoke about Causal Modelling; Prof. Sridhar Narayanan (Stanford) about Bayesian Modeling; Profs. Seshadri (Houston), Sudhir Voleti (ISB) and Prof. Venky Shankar (Texas A&M) elaborated about the role of Machine Learning in Marketing Research. The professors shared their knowledge with the participants through the virtual mode.
More than 65 papers were presented at the conference on consumer behaviour, digital marketing, and services marketing tracks. Three research grants (2 grants for each category) of 1 lakh each were awarded, as a part of the conference.
Speaking about the conference, Dr Suresh Ramanathan, Dean, Great Lakes Institute of Management, Chennai, “We have been organising the NASMEI conference in Chennai for the last 16 years and the response has been fantastic. I am sure we can take Indian marketing research to greater heights, through such conferences. Our continued partnership with NASMEI will act as a catalyst for collaborative research that emerges from partnerships forged during the conference.”
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About Great Lakes Institute of Management:
Great Lakes Institute of Management, Chennai founded in 2004 by Padma Shri Awardee Dr. Bala V Balachandran is one of the premier B-schools in India. Great Lakes has, within a short span of 17 years, emerged as a top-ranked business school. Great Lakes has 50+ full time faculty and 150+ visiting faculty including over 25+ international faculty from top global schools like Yale, Kellogg, Stanford, and Harvard.
Further collaborations with world’s leading institutions like Cornell University, The University of Chicago Booth School of Business, University of Bordeaux, Hong Kong University of Science & Technology (HKUST), and Babson College etc., have helped Great Lakes in globally benchmarking its programs.
Great Lakes, Chennai, was accredited by Association of MBAs (AMBA), UK in 2014 and became the youngest B-school in India to receive this prestigious international accreditation. In 2015, Great Lakes, Chennai also received international SAQS accreditation and in 2017, its two-year PGDM program was accredited by National Board of Accreditation (NBA). For the years 2019 -20, Great Lakes was ranked No.1 in India by Analytics India for its Analytics program. Great Lakes, Chennai was ranked 3rd by Outlook India among top private MBA institutions, 9th by Business India, and 9th by Business World and featured in Super League 2 by Business Standard.
Led by exceptional academic faculty, steered by an outstanding advisory council, and buoyed by international collaborations, Great Lakes has been constantly innovating to stay ahead of the needs of our businesses and community. It is the first B-school in India to offer full time specialization in Analytics and first to introduce AI and Machine Learning specialization.
Great Lakes has a 30-acre LEED Platinum rated green campus in Chennai and a second campus in Delhi-NCR. In the year 2019, Great Lakes Gurgaon campus received the prestigious AMBA accreditation and was also ranked among the top 5 emerging business schools by the National HRD Network (NHRDN) for the year 2018-2019. Great Lakes Gurgaon was also ranked 13th by Business World for its one-year program in the year 2019. Great Lakes Gurgaon has ranked 52nd among business schools in its first participation in NIRF rankings in 2022.
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