Goodknight, a leader in the household insecticide market, organised an awareness campaign for its latest offering Goodknight Gold Flash, India’s most powerful liquid vapouriser, with visible proof of efficacy through flash vapours. As India’s largest household insecticide brand, Goodknight is redefining the INR 2200 crore liquid vapouriser market in the country by unveiling Goodknight Gold Flash. This mega awareness activity was conducted in Haveli, Film City, and Dinanath ki Gali parts of Jaipur.
To ensure an all-round protection of families from mosquitoes, Goodknight is empowering people with the most powerful protection through Goodknight Gold Flash. The brand has undertaken this mega awareness to inform consumers and wholesalers about vapour technology and other unique features of Goodknight Gold Flash. This new machine ensures a rapid release of visible flash vapours, which is the first-ever innovation in liquid vapouriser category.
As part of the onground activation, Goodknight has deployed life-size pack shots of Goodknight Gold Flash along with various exciting games. The brand will reach out to thousands of consumers and over 3000 wholesalers through this awareness drive. Goodknight has even announced special offers which will be given to wholesalers along with assured gifts on purchase of Goodknight Gold Flash. There is also a lucky draw offer for all wholesalers who will stock Gold Flash starting from March 13 to March 31. This awareness campaign is taking place in a total of 12 cities including Delhi, Ghaziabad, Faridabad, Jaipur, Ludhiana, Amritsar, Lucknow, Agra, Bareilly, Kanpur, Varanasi and Allahabad.
Commenting on Goodknight Gold Flash, Sunil Kataria, Chief Executive Officer – India & SAARC, Godrej Consumer Products Limited (GCPL), said, “Goodknight is the market leader in household insecticides category in India. We are the most trusted and preferred brand by families seeking all-round protection from vector-borne diseases. We have always disrupted the category and offered innovations solutions to consumers. Goodknight Gold Flash, India’s most powerful liquid vapouriser, is our latest disruption in the liquid vapouriser format.”
He further added, “With upgraded heating technology and visible efficacy, Goodknight Gold Flash will be a game changer for the INR 2200 crore liquid vapouriser market in India. Through this offering, we are upgrading users of formats like coils and burning solutions like incense sticks. Thereby, targeting an additional INR 250 crore market comprising of such products.”
Goodknight Gold Flash comes with normal and flash mode, backed by a unique chip-based technology which switches between these modes automatically. To activate the machine for faster results, the user will simply have to turn on the flash mode and the machine will begin emitting visible flash vapours for 30 minutes. After this, it will automatically switch back to normal mode. This cycle will repeat itself every 4 hours until the machine is turned off. The flash vapours and an improved machine ensures the elimination
of mosquitoes from all hidden corners. Goodknight Gold Flash machine’s highly porous wick along with heating technology guarantees a quick release of active ingredients for greater efficacy.
The flash machine ensures a wider coverage to eliminate mosquitoes and delivers a seamless experience. It is also equipped with a unique locking system allowing only Goodknight flash refills to fit in the machine.
Goodknight Gold Flash, is competitively priced at INR 89 for the machine and refill, while the refill is available for INR 75 per piece.
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