ain Group has taken an initiative of developing a dense forest, a first of its kind plantation technique being implemented in Eastern India, to mark World Environment Day
Jain Group has taken an initiative of developing a dense forest, a first of its kind plantation technique being implemented in Eastern India, to mark World Environment Day. The first initiative will see a total 1,00,000 saplings were planted, by using Miyawaki, a Japanese plantation technique, to develop the dense forest. The plants are being provided by The West Bengal Forest Department. The work for the first such initiative has started in Jain Group’s Dream Eco-City project in Durgapur. The company will soon implement Miyawaki in their select projects in Kolkata.
Urbanisation in Durgapur has exposed the city to high pollution. Keeping that in mind Jain Group decided to create a dense forest based on a revolutionary concept that originated in Japan. This method is called Miyawaki and will help in protection of water and soil – keeping the ecological balance intact. Miyawaki helps the forest to grow ten times faster, absorb a high amount of carbon-dioxide amount and reduce noise and dust pollution. Dream Eco City will have an urban forest resulting in a rich and natural ecosystem.
“We have always associated the development of a place with urbanization in terms of better road, better transportation, better concrete building, schools, malls, industries and more. But this time we decided to address the issue of pollution generated due to urbanization. We are the first real estate developer of Eastern India who will be developing a first of its kind urban forest in Durgapur in one of our projects, Dream Eco City by using the unique Japanese plantation technique, Miyawaki. This will help in creating the desired ecological balance”, said Mr. Rishi Jain, Managing Director, Jain Group.
Miyawaki will allow large number of trees to grow on a small land. This method of plantation doesn’t require much exposure of sunlight to ground, much maintenance, chemicals or artificial fertilisers.
About Jain Group:
The Jain Group is one of the most dynamic and admired organizations in the Infrastructure, Finance, Hospitality and Real Estate sector in Eastern India. Jain Group is the proud recipient of the National CNBC award for affordable housing, multiple East India travel Award, SP Jain award for innovative marketing, the Make My Trip outstanding hospitality Award and also the National Young Leader award from SP Jain institute of Management and Research , Mumbai. In addition to a string of various regional and national award in the fields of Real Estate and Hospitality.
The Jain Group was founded in 1970’s the visionary Founder and CMD of the Group, Mr Prem Jain, established its finance division, Jain Finance Corporation. In 2004, Jain Group had successfully ventured into Real Estate by creating a series of residential spaces at strategic locations in Kolkata under the aegis of ‘Dream Homes’. Today, Dream Homes have become a brand to be reckoned with. In 2011, the group diversified into the hospitality sector and brought Holiday Inn hotel brand in collaboration with IHG (Inter Continental Hoteliers Group). In 2012, the group forayed into Lifestyle Affordable Housing sector under the aegis of “Dream Value Homes”. The group has already delivered 2.5 million square feet and has a customer base of 4000 happy customers. Furthermore, the Group has a vision to build projects worth over Rs 900 crore covering 5 million sq ft of space by 2020.
In the Real Estate Space, the Jain Group is proud to be 100% RERA compliant, 100% GST ready and completely focused towards development of quality and affordable lifestyle homes. Guided by this vision, fuelled by enthusiasm, strengthened by a strong dedicated work force and advantaged with advanced building technologies, the Jain Group is committed to give shape to the future of not just Kolkata, but many more cities spread across the country.
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