Buffalo Soldiers, a full-service creative agency that specializes in smart digital storytelling, has joined hands with OxygenForIndia, a volunteer-run campaign put together by Center for Disease Dynamics, Economics & Policy (CDDEP), to amplify oxygen availability in the country and ensure that medical oxygen reaches those who need it the most, as quickly as possible.
INDIA is crippled by a human catastrophe, unprecedented in our generation. The second wave of COVID-19 has literally taken the life out of our healthcare systems. The numbers are stark: 95K ICU beds vs close to 400K new Covid patients daily. As part of this partnership, Buffalo Soldiers will use its marketing and design expertise to create awareness for OxygenForIndia campaign and maximize the impact. It will also be a part of the joint efforts to raise funds towards the noble initiative. OxygenForIndia started with a goal to raise $400,000 but have already raise more than $11 million.
“We are using a triage system that involves specific local hospitals operating in low-income communities across India to identify patients at greatest clinical and economic need. Eligible patients are identified immediately and can pick up oxygen cylinders and concentrators at zero cost” says Ramanan Laxminarayan, Founder and Director of the Center for Disease Dynamics, Economics & Policy (CDDEP), who started the initiative OxygenForIndia.
“At Buffalo Soldiers, we are putting our collective energies behind showcasing, marketing and amplifying the mission of #OxygenForIndia. Because every voice counts. We are all in this together,” says Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers.
“The challenge is now to ensure a system of tracing and tracking the oxygen cylinders, so that it can be accounted for when people need it the most. We are using design to create awareness. Because design is not about how it looks, but how it works,” Chakrabarti added.
The #OxygenForIndia campaign works as a coalition of volunteers and partner organizations and is aimed at ensuring last mile delivery of oxygen cylinders & concentrators to critical patients, especially the poor who have little chance of being admitted to a hospital.