Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has officially entered the advertising business with the launch of Airtel Ads, a cutting-edge brand engagement platform designed to deliver consent-based, privacy-safe advertising campaigns to Airtel’s vast customer base of over 320 million users across Mobile, DTH, and Home services.
Leveraging Airtel’s deep data science expertise, Airtel Ads empowers brands of all sizes to run highly targeted, high-impact campaigns that reach relevant customer segments, ensuring customers receive only the most pertinent brand messages—eliminating unwanted spam.
Adarsh Nair, Chief Product Officer, Bharti Airtel, said, “Airtel Ads breaks new ground in India’s USD 10 billion advertising industry by combining Airtel’s unique strengths — quality customers, a best-in-class network, and world-class digital platforms — to offer innovative channels for brands. Our focus on quality over quantity and real impact over vanity metrics sets us apart.”
The platform guarantees zero ad fraud through rigorous ad-tracking compliance, offering advertisers full transparency and superior returns on brand spends. Airtel Ads emphasizes building long-term customer relationships rather than merely delivering online impressions.
During its beta phase, Airtel Ads successfully powered campaigns for over 100 brands, including PepsiCo, Zomato, CRED, Tata AIG, Lenskart, Apollo 247, Cars24, Gameskraft, Vahan, and Harley Davidson.
Gajendra Jangid, CMO of Cars24, remarked, “Airtel Ads is a marketer’s delight with the most comprehensive customer cohorts, including premium segments. We see telco platforms becoming crucial in the media mix for high-performance campaigns in a digitally connected world.”
Pradyot Ghate, VP – Product and Partnerships, Zomato, added, “Airtel Ads helped us build high engagement and traffic on our platform with authentic customer interactions.”
The Indian advertising market is poised to grow from USD 10 billion to USD 19 billion by 2025, and Airtel Ads is strategically positioned to capture a significant share with its focus on quality and innovation.
.jpg)