With an aim to further differentiate itself by being a solutions and experience provider of products and services that fully address its customer’s everyday health, Wellness & Beauty needs, VLCC Health Care Ltd, one of the largest players in the Wellness & Beauty services industry in India, with the widest footprint of company operated clinics (Source: F&S Report), has plans to augment its advanced technology infrastructure for enhancing its customer engagement and retention.
The Company believes it has developed deep and unique customer insights through years of pioneering experience, relationships, and analytics across its three businesses of wellness & beauty clinics, personal care products and skill development institutes, which operate from over 310 locations in 143 cities across 12 countries in Asia and East Africa. Continued investments in technology infrastructure will enable it to better manage its service and product offerings, improve operating efficiencies and enhance customer engagement as well as retention by further integrating sales, delivery, and customer service functions. Company’s digital efforts will be focused on reinventing interactions and wowing the customers at a continuum of touch points that together provide an engaging VLCC brand experience.From the total funds that the Company plans to raise through an IPO, it will be allocating an investment of INR 40 crores towards digital and information technology infrastructure.
Terming its technology stack strengthening initiative as a ‘phygital’ approach, the company through an omni-channel coverage strategywill encompass both brick-and-mortar operations as well as a significant digital and online presence for its wellness services, personal care products and skill development offerings.
It aims to build an enterprise-wide technology stack, including technology interfaces and strong data engines that support an AI-powered digital health platform through establishing sophisticated technology integrations such as robotics, augmented reality, virtual reality, voice assistance, predictive intelligence tools, and intuitive, real-time self-service digital interfaces, allowing customers to engage and interact from anywhere.
COVID-19 pandemic has led to digital health and wellness as a new emerging global consumption theme. In 2019, digital health and wellness services were estimated to have a worth of over US$ 106 billion globally. And due to the global pandemic, the worth of these types of services is predicted to increase up to 28.5% more until 2026 (Source: F&S Report). Research papers showcase that since the outbreak, a significant percentage of consumers have increased their mobile shopping, and most customers are likely to maintain their current increased use after isolation measures are lifted (Source: F&S Report).
Company has also been actively focusing on its Personal Care Products e-commerce business. The share of e-commerce channel has grown from 6.4% in Fiscal 2019to 26.4% in Fiscal 2021. In value term, the sales through e-commerce channels grew 129.1%, from Rs. 16.74 crores in fiscal 2020 to Rs. 38.36 crores in fiscal 2021. Its online commerce model aims to heavily leverage our Wellness Clinics and Institutes. Company aims to build a long-term e-commerce strategy covering strategic and operational levers such as assortment, pricing, promotions, marketing, and analytics. Strengthening itsdigital presence will enable VLCC to gain a deeper understanding of the consumer behaviour and is expected to gain a wider market share in its key product categories.
";
.jpg)