Union Minister Nitin Gadkari Inaugurates Ivana by Jindal's New Flagship Store in Nagpur

Surat-based Ivana by Jindal, a premium name in lab-grown diamonds and Polki jewelry, has opened its third flagship store in Nagpur, marking an important step in its expansion into India's fast-growing markets for ethical luxury. The store was inaugurated by Shri Nitin Gadkari, Union Minister for Road Transport and Highways, in the presence of the Jindal family and key stakeholders.

Spanning 1,500 square feet, the new store brings Ivana's certified lab-grown diamonds and intricate Polki jewelry to a city that has seen increasing demand for fine jewelry that balances tradition with contemporary preferences. With a wide price range from ₹15,000 to ₹15,00,000, the store caters to customers looking for everyday elegance as well as statement bridal pieces.

The store features lab-grown diamonds and Polki jewelry, offering a range of engagement rings, bridal sets, everyday wear, and statement pieces. Lab-grown diamonds provide a sustainable alternative to mined stones, maintaining the same composition and brilliance. The Polki collection reflects traditional craftsmanship with uncut diamonds set in gold. Customers can also opt for customized designs, creating pieces that suit their style and occasions.

Nagpur, with its growing base of quality-conscious buyers, has traditionally relied on conventional jewelry stores with limited exposure to lab-grown diamonds. The city's evolving preferences, along with greater awareness of ethical sourcing, make it a strong market for Ivana's vision of responsible luxury.

Commenting on the launch, Sushil Jindal, Co-founder, Ivana by Jindal, said, "Nagpur is emerging as a dynamic market for fine jewelry, and we see immense potential in bringing a new dimension of luxury to the city. While the demand for high-quality, responsibly crafted jewelry is growing, the options have remained limited. With this store, we aim to redefine choices by offering lab-grown diamonds and Polki jewelry that combine heritage with innovation. Our vision is to make ethical, exquisite jewelry more accessible, ensuring that customers no longer have to choose between luxury and responsibility."

"Jewelry is deeply personal, and our focus has always been on ensuring that every piece reflects both quality and meaning," said Ayushi Jindal, Co-Founder, Ivana by Jindal. "At our Nagpur store, we are creating an experience where customers can explore timeless designs, understand the craftsmanship behind them, and even personalize pieces to make them their own. Whether they are looking for something classic or modern, we want them to feel confident about both the beauty and the integrity of their jewelry."

With existing stores in Surat and Noida, the premium brand is steadily building its presence across India. The Nagpur store is part of a broader strategy to bring sustainable fine jewelry to new markets, where awareness and demand for lab-grown diamonds are on the rise.