Shyft, a leading name in personalized wellness solutions, has ventured into the plant-based protein powder market with the launch of its Plant Protein Isolate. This innovative product is distinguished by its minimalist formulation, featuring only five meticulously selected ingredients. Unlike many protein supplements on the market, Shyft’s formulation is completely free of refined sugars, artificial flavors, emulsifiers, stabilizers, preservatives, and other unnecessary additives.
Known for its commitment to clean, sustainable, and effective products, Shyft’s move into this category aligns with its mission to simplify nutrition while addressing pressing dietary gaps. With the launch of its Plant Protein Isolate, Shyft is not only offering a high-quality supplement but also redefining standards in the market by focusing on minimalism, transparency, and functionality—perfectly encapsulated in its 5 Ingredients Only promise.
Commenting on the launch, Pooja Khanna, Co-founder of Shyft, said, “Our Plant Protein Isolate is more than just a plant-based protein powder—it’s a reflection of our commitment to better health through minimalism, clean ingredients, and transparency. Using no more than five carefully chosen ingredients, we’ve kept the formulation simple yet powerful, ensuring every scoop delivers premium-quality nutrition without unnecessary additives. Before the launch, we conducted extensive focus group testing with our community to perfect the product for digestive comfort, superior mixability, and great taste.”
She added “Additionally, every batch undergoes rigorous third-party testing across a range of parameters to guarantee the highest standards of safety, quality and natural values. Shyft is dedicated to empowering individuals with products they can trust and feel good about.”
The launch of this protein powder addresses a significant health concern highlighted by the PRODIGY survey, which revealed that 9 out of 10 Indians have a diet deficient in protein. While whole foods remain the optimal source of nutrients, Shyft’s Plant Protein Powder offers a practical and sustainable solution for meeting daily protein requirements. It bridges the nutritional gap for people with active lifestyles, fitness enthusiasts, and anyone striving to maintain a balanced diet.
Each 33g scoop of Shyft’s Plant Protein Powder delivers an impressive amount of high-quality protein, with 24.4g in the Natural Cocoa flavor, 25g in the Vanilla flavor, and 26g in the Unflavored variant. Along with 4.2g of Branched-Chain Amino Acids (BCAAs), it’s the perfect choice for individuals seeking to build and repair muscle tissue or supplement their daily protein intake. Designed for versatility, the powder’s superb mixability and digestibility ensure a smooth, hassle-free experience, whether mixed into water, plant-based milk, or a smoothie.
The Shyft Plant Protein Isolate is now available on the Shyft’s website and Amazon for INR 1800.
About Shyft: Shyft, a brand that pioneers the development of high-quality health products and services, including online nutrition consultations and exercise classes, all designed to create an enduring impact.
