A brand born out of adversity and innovation is now preparing to enter one of the world’s fastest-growing consumer markets.
Neuro, the brain-boosting gum and mint company co-founded by Ryan Chen and Kent Yoshimura, has confirmed its entry into India after scaling to over $100 million in annual revenue globally.
The company, which gained visibility after appearing on Shark Tank US, has built a strong presence in the functional confectionery segment, offering products designed to support focus, energy, and mental clarity.
From Personal Setback to Global Brand
The journey behind Neuro traces back to a life-changing moment. At 19, Ryan Chen suffered a severe spinal injury following an accident, leaving him paralyzed from the waist down. The incident marked a turning point, leading to years of recovery and adaptation.
During this period, Chen explored new activities, including scuba diving, which later became a pivotal moment in shaping the idea behind Neuro.
College Friendship That Sparked a Business
Chen met Kent Yoshimura during their time at the University of California, San Diego. Both shared a strong interest in athletics, performance, and self-improvement. Yoshimura trained in judo and Muay Thai while also pursuing creative work, while Chen had a background in competitive sports.
The idea for Neuro took shape during a scuba diving trip, where the founders began discussing the need for a more convenient and consistent way to support energy and focus without relying on traditional supplements or energy drinks.
Building Neuro from Scratch
Combining Yoshimura’s background in neuroscience and Chen’s expertise in chemistry, the duo began experimenting with nootropic ingredients. Their goal was to create a product that was both functional and easy to consume.
This led to the development of Neuro Gum and Mints—products infused with ingredients aimed at enhancing focus and sustained energy.
The company officially launched in 2015 and has since undergone multiple product iterations, refining its formulations and expanding its consumer base globally.
Growth, Scale, and Global Expansion
Over the years, Neuro has reported significant growth, selling over 80 million pieces worldwide and establishing itself across retail and digital platforms. The brand has also gained traction through social media and consumer-driven demand.
Following its feature on Shark Tank US, the company saw a surge in visibility, contributing to its rapid scale-up.
Today, with monthly revenues nearing $10 million, Neuro is expanding into new markets, with India being a key focus in its next phase of growth.
Focus on Innovation and Sustainability
The company continues to emphasize product innovation, quality sourcing, and community impact. Neuro states that it reinvests in improving formulations while maintaining standards around ingredient sourcing and manufacturing.
It also contributes a portion of its revenue toward community and environmental initiatives.
India Entry
With its upcoming India launch, Neuro aims to tap into the country’s growing demand for functional and wellness-oriented consumer products. The expansion marks a significant step in the company’s global growth strategy.
