New Delhi, 27 July, 2026: Following the overwhelming response to its "BUY & FLY" offer as part of its Winter Campaign, Relaxo Footwears Ltd., India's largest quality footwear manufacturer, is bringing back the much-loved offer in partnership with EaseMyTrip, one of India's leading online travel-tech platforms. Building on the success of the previous edition, the renewed campaign continues Relaxo Footwear’s commitment to rewarding customers with exciting travel benefits alongside their footwear purchases.
The "BUY & FLY" customer promotion will be valid across all Relaxo Exclusive Brand Outlets, offering customers another opportunity to shop for their favourite footwear while unlocking exciting travel rewards through EaseMyTrip.
Customers who shop for INR 1,499 or above will receive an assured EaseMyTrip travel voucher worth INR 3,000, unlocking exclusive savings across flights, hotels and bus bookings. Customers can redeem the voucher against eligible bookings on the EaseMyTrip platform until 28th September 2026.
Adding to the excitement, every eligible purchase also gives customers an opportunity to win attractive holiday rewards. Four lucky winners every week will receive EaseMyTrip Holidays vouchers worth INR 5,000, redeemable on domestic and international holiday packages. At the end of the campaign, one lucky winner will also receive the Jackpot Reward – a Couple's Trip to Goa (3 Nights / 4 Days), including round-trip flights, hotel stay and breakfast, making every purchase a step closer to an unforgettable holiday.
The renewed collaboration reflects Relaxo's continued focus on delivering greater value and memorable experiences to its customers. By combining Relaxo's extensive retail presence with EaseMyTrip's trusted travel ecosystem, the campaign transforms everyday shopping into an opportunity to plan the next getaway.
Speaking on the launch of the campaign, Mr. Aakash Koparkar, Vice President – Retail Business, Relaxo Footwears Ltd., said, "The response to our previous 'BUY & FLY' campaign reaffirmed that today's consumers value experiences just as much as great products. Encouraged by the enthusiasm and participation we received; we are delighted to bring the campaign back in partnership with EaseMyTrip. Through this initiative, we continue to reward our customers with exciting travel benefits while making every visit to a Relaxo Exclusive Brand Outlet even more memorable."
Mr. Manmeet Ahluwalia, Chief Marketing Officer, EaseMyTrip, added, "At EaseMyTrip, we believe travel should be more accessible and seamlessly integrated into everyday experiences. Our renewed partnership with Relaxo Footwears builds on the incredible response received last time and reflects our shared vision of creating greater value for customers beyond the purchase itself. Through this campaign, we are giving millions of shoppers an opportunity to turn their everyday footwear purchase into their next holiday, with assured travel benefits and exciting rewards. We look forward to making more travel dreams a reality while delivering memorable experiences across India."
With assured travel vouchers, weekly holiday rewards and an exciting trip to Goa up for grabs, the "BUY & FLY" offer is expected to once again reinforces Relaxo Footwear’s commitment to delighting customers through innovative partnerships and rewarding shopping experiences that extend well beyond footwear.
