QuackQuack; the desi dating app for Indian singles today announced that they have crossed 11 million Indian users on their platform and 70% of the new users are from Tier-2 cities.
The platform has also been experiencing a 30% spike in users from the senior age group of 50 & above since the beginning of the lockdown. In the past one year the dating app has on-boarded 3.40 Million users with 9500 added on a daily basis. The platform also managed to on-board 2600 Indian cities & towns in the last one year which is a 30X growth when compared to the previous year numbers of 929 Indian cities.
Expressing his views on the achievement, Mr. Ravi Mittal, Founder of QuackQuack says; “QuackQuack has always been a brand for the Indian audience and we are humbled to see such a warm response from different sections of India. What’s been heart warming is to see the rise in our women user base that has grown a steep 12% when compared to last year. Also, its pleasing to see the growth in our users from the old aged group, it shows the effectiveness and change in the Online Dating Culture in India”
“On crossing 11 Million users we also decided to introduce the much desired & awaited app feature like Video Calling on the Android app. We hope that it will help and create a more engaging & fun-filled experience on the application for our users” – He further adds..
The dating app also conducted a small research on the spike in their users from ‘elder’ age category and the details are quite interesting.
It has been found out that the elderly spend 50% more time as compared to the millennials when analyzing profiles on the dating app. They also spend 70% more time in chats while talking to their counterparts and 50% more likely to buy paid subscriptions as compared to the younger lot. Most of them are looking for companionship and they don’t shy away from interacting or liking profiles of users that are much younger if they do not find matches from their age group
With 10% active users Delhi has the maximum number of Senior users followed by Bangalore at 8%, Mumbai at 7.5%, Hyderabad 7.02% and then Chennai at 6.88%. The men: women ratio is 9:1 for people of this age group, though the users are loyal to the platform and are quite active on a daily basis.