New Delhi: Pure Storage (NYSE: PSTG), a global leader in storage-as-a-service and multicloud solutions, has announced the general availability of Pure Cloud Block Store on the Microsoft Azure Marketplace. With a unified dataplane across environments, the solution enables enterprises to seamlessly move, manage, and protect data across on-premises, hybrid, and multicloud setups.
Hybrid Cloud Demand Soars as Enterprises Shift to Flexible IT Models
Enterprises increasingly want cloud benefits such as simple management, pay-as-you-go consumption, and non-disruptive upgrades, while retaining on-premises control. IDC predicts that over 90% of enterprises worldwide will adopt a mix of on-premises, private cloud, public cloud, and legacy platforms by year-end.
What Pure Cloud Block Store on Azure Delivers
1. Unified Dataplane Across Hybrid & Multicloud Environments
Pure Cloud Block Store runs the same OS as Pure’s FlashArray™ systems, enabling:
Seamless data mobility across cloud and on-premises
Enterprise-grade features: snapshots, thin provisioning, deduplication, and data reduction
Consistent APIs and automation for developers to build once, deploy anywhere
2. High Availability, Resilience & Business Continuity
Built on Azure’s shared disks and Ultra Disk Storage, the solution enhances cloud reliability by eliminating single points of failure.
Pure also introduced the Pure Validated Design for Microsoft SQL Server Business Resilience, ensuring:
High availability for SQL Server workloads
Cloud-based disaster recovery using Pure Cloud Block Store on Azure
Continuous operations for mission-critical databases
3. Cost Efficiency Through Data Reduction
Cloud-native users can lower cloud storage costs by:
Leveraging Pure’s industry-leading data reduction
Reducing management overhead associated with cloud-native block storage
Buying less capacity while maintaining enterprise performance and flexibility
Quotes: What Industry Leaders Say
Ramanujam Komanduri, Country Manager, Pure Storage India, said:
“Storage consumption has grown exponentially. With Cloud Block Store on Azure, Pure will continue supporting enterprises with modern cloud storage infrastructure, data compression, thin provisioning, and deduplication—delivering seamless mobility and resilience wherever their data lives.”
Aung Oo, Partner Director Management, Microsoft Azure Storage, said:
“Pure Cloud Block Store on Azure provides a high-availability and performant solution. We are pleased to welcome it to Azure Marketplace to offer greater data mobility and protection to joint customers.”
Unified Subscription for Simplified Consumption
Pure’s subscription offerings—including the Evergreen™ program—provide a single, unified consumption model for both on-premises FlashArray systems and Pure Cloud Block Store, delivering maximum flexibility for enterprise storage planning.
