Copyright harmonization and algo transparency to propel 28% subscription growth, empowering creators
Streaming surges are licensing Italian narratives globally, exporting €800 million in IP as platforms crave local flavors. This content cascade, per MPA, vaults the sector to €12 billion, with 30% international royalties.
Deal values escalate 35%, originals budgeted €200 million.
AGID policies safeguard €300 million residuals.
Subscribers, 75% binge locals, diversify tastes.
Cloud encoding cuts costs 22%.
Economy-wide, employs 100,000 in production. Piracy battles ongoing. Booms broadcast boundless opportunities.
