Mi Arcus, a fast-growing children's lifestyle brand in India, has partnered with Fynd, an AI retail technology company, to streamline its design and sourcing operations. The partnership comes at a time when demand for faster, trend-led collections is on the rise.
With Fynd's AI Sourcing Platform, Mi Arcus was able to turn its creative ideas into ready-to-produce designs much more quickly. The AI-powered trend research helped Mi Arcus identify kidswear trends, create mood boards, and develop character prints that can be applied across clothing and accessories such as pillows, towels, and bibs.
"This collaboration has helped us reduce time-to-market and scale up our storytelling across collections," said Preeti Chugh, Co-Founder and Creative Head, Mi Arcus. "It gives our design team more bandwidth to focus on what matters — creating products that kids and their parents love."
"Mi Arcus is a great example of how AI can remove friction from the creative process without compromising quality," said Ragini Varma, Chief Business Officer - India, Fynd. "With our Fynd design and sourcing platform, we're enabling brands to move faster, cut costs, and unlock more design possibilities — all while staying true to their identity."
The collaboration is part of Fynd's broader push to bring AI-native workflows to Indian and global fashion brands. The company currently serves over 300 enterprise retailers and 20,000 stores through its full-stack capabilities, which include e-commerce storefronts, in-store POS, marketplace integrations, B2B portals, endless aisle, and retail supply chain systems such as order, warehouse, and transport management.
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