New Delhi: Leading wire and cable manufacturer KEI Industries Ltd. has announced its sponsorship of the India-West Indies 2019 cricket series, strengthening its long-standing association with one of the country's most popular sporting events.
Under the agreement, KEI Industries will serve as a co-sponsor for three One Day Internationals (ODIs) and two Test matches scheduled between August 8 and September 3, 2019.
Enhanced Brand Visibility
As part of the sponsorship package, KEI Industries will receive prominent on-ground branding opportunities, including pitch mat branding during matches. The company's logo will also be displayed on digital perimeter boards and digital sight screens, ensuring extensive visibility throughout the series.
Cricket fans will also see KEI branding during post-match presentation ceremonies, further enhancing the company's engagement with a nationwide audience.
Strengthening Customer Connect
Commenting on the partnership, Akshit Diviaj Gupta, Director of KEI Industries, said the association aligns with the company's strategy of connecting with consumers through cricket, one of India's most widely followed sports.
"KEI Industries has consistently supported cricket at both national and international levels. We are delighted to partner with the India-West Indies series. Such associations help strengthen our relationship with customers and key stakeholders while creating opportunities to expand our brand presence in new markets," Gupta said.
Continued Investment in Sports Marketing
The sponsorship follows KEI's continued investment in sports marketing. Earlier in 2019, the company renewed its association with the Rajasthan Royals franchise for the 12th edition of the Indian Premier League (IPL), marking its second consecutive season with the team.
About KEI Industries
KEI Industries is among India's leading manufacturers of wires and cables, with a diverse portfolio that includes Extra High Voltage (EHV), High Tension (HT), Low Tension (LT), control and instrumentation cables, house wires, power cables, stainless steel wires, and electrical cables.
The company has built a strong presence in domestic and international markets and has been recognized with the Superbrand Award multiple times, reflecting its reputation and brand strength in the wire and cable industry.
