Hershey India Pvt. Ltd., part of The Hershey Company, has launched Jolly Rancher Triple Pop, India’s first-ever triple-layered lollipop featuring distinct flavours in each layer.
The new product expands the Jolly Rancher confectionery portfolio, known globally for its bold, sweet, and tangy fruity taste profile. The Triple Pop is designed to deliver a multi-textural experience, featuring a chewy outer layer, a crunchy middle layer, and a powdered core that releases a lingering fruity burst.
Variants Introduced
The product is available in two flavour combinations:
- Strawberry (chewy outer) | Mango (crunchy middle) | Raspberry (powdered centre)
- Blueberry (chewy outer) | Strawberry (crunchy middle) | Mango (powdered centre)
Company Perspective
Herjit Bhalla, Managing Director, Hershey India Pvt. Ltd., said the launch reflects the company’s focus on innovation driven by evolving consumer preferences. He added that Jolly Rancher, a globally recognised brand, continues to strengthen its position in India’s lollipop category through differentiated offerings like Triple Pop.
Sarosh Shetty, Marketing Director, Hershey India, noted that consumers have responded positively to innovation in the confectionery segment. He highlighted that the brand’s bold and fun identity has been extended through this launch, supported by global creative assets and an integrated marketing campaign across television and digital platforms. The product will also feature celebrity endorsement by Tamannaah Bhatia.
Brand Ambassador Comment
Brand ambassador Tamannaah Bhatia said her association with Jolly Rancher aligns with her personality, describing the brand as vibrant, bold, and fun. She added that the Triple Pop innovation enhances the brand’s playful appeal and is expected to be well received by consumers.
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pennsylvania, is a global snacking leader with more than 16,500 employees worldwide. Established over 125 years ago, the company operates more than 80 brands, including Hershey’s, Reese’s, KitKat, Jolly Rancher, IceBreakers, SkinnyPop, and Pirate’s Booty, generating over USD 7.8 billion in annual revenue.
