HealthXP, a popular sports nutrition supplements brand has partnered with CRY (Child Rights and You) to help malnourished children in the quest to fight malnutrition. Every time one purchases a product from HealthXP – the brand donates Rs. 10 towards the cause. As per the World Bank, India continues to remain one of the highest-ranking countries in the world in terms of malnourishment in children. The situation is extremely critical because the effects of malnourishment are irreversible if they occur at a young age. If not death, it leads to permanent disabilities that render the children ill for the rest of their lives.
Out of 500 million children in India, a whopping 97 million are anaemic and undernourished.The deficiency of micronutrients like iron, iodine, vitamin A, folate and zinc results in malnutrition.Being in the health segment, the brand is trying to reach the maximum number of children who are in need of better nourishments.
Mr. Girish Joshi, Co-Founder and Director, HealthXP says, “In this quest to reach maximum number of malnourished children and fight against malnutrition we need YOUR help to make this possible. With our partnership with CRY, we are confident that it will be a successful CSR campaign”.
