Helo has launched its flagship online entertainment show titled “Friday Fever,” aimed at bringing movie fans closer to their favourite film stars across 14 Indian language communities.
The online show features actors from upcoming films sharing their experiences, expectations and behind-the-scenes stories ahead of movie releases through interactive question-and-answer sessions.
The first episode of “Friday Fever” featured Vijay Deverakonda on July 19, while the next episode was scheduled to feature Rashmika Mandanna on July 26. Both actors are part of the multilingual film Dear Comrade.
Helo said the show is designed around a “Back to School” theme, where actors appear in a mock examination setting and answer entertaining questions related to films, industry rumours, shooting experiences and movie trivia.
The format includes segments such as “Explain the Following,” “Fill in the Blanks,” “True or False,” “Match the Following” and “Complete the Following,” encouraging celebrities to engage with fans through light-hearted and candid conversations.
According to the company, entertainment remains one of the largest content categories on the platform, and the launch of “Friday Fever” aligns with Helo’s strategy of delivering regional language entertainment content and strengthening engagement between celebrities and fans.
Helo enables users to discover, create and share content in 14 regional Indian languages and aims to connect Indian communities globally through local-language social engagement.
