Considering the harsh summer temperatures and prioritising the consumer's urgent need for multiple cooling solutions at home, the Appliances Business of Godrej & Boyce, part of Godrej Enterprises Group has introduced its latest offering in the air cooler segment – Edge Minicool, a compact personal cooler. The product is designed to meet the growing demand for portable, elegant-looking and effective cooling solutions.
Godrej's Edge Minicool is a slim, compact and convenient personal air-cooler that can be moved anywhere in your home for enhanced cooling. It has a 37-litre water tank with water level indicator, and a built-in ice chamber to provide an extra cooling boost on particularly hot days. Its 5-bladed aerodynamic 12" fan ensures powerful air throw and is supported by 3-side air suction for superior cooling. For added convenience and hygiene, it features fully collapsible louvres and anti-bacterial odourless honeycomb cooling pads that helps deliver cleaner, healthier and fresher air. Also designed for durability, it has protection from overheating (pump and fan motor), and it comes with sturdy castor wheels with brakes for easy mobility.
Speaking on the new launch, Mr. Kamal Nandi, Business Head & EVP at Appliances Business of Godrej Enterprises Group, said, "Worsening summer temperatures is leading to an urgent need for multiple, efficient and affordable cooling solutions at consumer homes. With the launch of Edge Minicool, we are expanding our cooling portfolio to offer compact portable and versatile cooling solutions for today's space-conscious consumers. With a strong air cooler product portfolio spanning up to 100 L, we have already registered 2X growth in FY 24-25, and are targeting 50% growth in the Air Cooler category in the next year."
This Made in India range of Godrej Edge Minicool is available in attractive wine red and dark grey colours, at a starting MRP of INR 10,490 in stores across India. It comes with a 1-year comprehensive warranty and can be purchased with zero down payment easy EMI offers.
