New Delhi, July 13, 2026: Cellecor Gadgets Limited, one of India's fastest-growing homegrown consumer electronics brands, today announced a major milestone in its global growth journey with the establishment of its first international manufacturing facility in Liberia, Africa. This strategic expansion marks Cellecor's entry into overseas manufacturing and positions the company to serve the rapidly growing African consumer electronics market through local production.
The upcoming manufacturing facility will cater to markets across Africa, enabling Cellecor to significantly strengthen its international presence while capitalising on the continent's growing demand for affordable consumer electronics and home appliances.
Backed by a ₹300 crore fund raise through FCCBs, the company expects the manufacturing facility to be operational by the end of 2026, with commercial production commencing shortly thereafter.
The Liberia facility will manufacture a comprehensive portfolio comprising Smart TVs, Washing Machines, Air Conditioners, Air Coolers, Smartphones, Feature Phones, Tablets, Audio Products and Small Kitchen Appliances, making it one of Cellecor's largestmanufacturing investments outside India.
Africa represents one of the world's fastest-growing consumer markets, with a population exceeding 1.5 billion. Rising urbanisation, increasing disposable incomes and growing demand for affordable technology products make the region a significant long-term opportunity for consumer electronics manufacturers. Through local manufacturing, Cellecor aimsto optimise logistics, benefit from favourable trade policies, improve cost competitiveness and establish a robust regional supply chain to support future growth.
Commenting on the expansion, Mr. Ravi Agarwal, Co-Founder and Managing Director, Cellecor Gadgets Limited, said: "This is a defining milestone in Cellecor's evolution from an Indian consumer electronics company into a global brand. Africa today represents an opportunity similar to what India offered a decade ago—a rapidly expanding consumer market with increasing demand for quality, affordable technology products. Establishing our manufacturing base in Liberia allows us to manufacture closer to customers, optimise our supply chain and strengthen our competitiveness across the continent.
Our objective is not simply to export products from India, but to build a long-term manufacturing and distribution ecosystem that supports sustainable growth across Africa. This investment reflects our confidence in the region's economic potential and reinforces our commitment to building a globally competitive Indian consumer electronics brand."
The company expects its African business to generate approximately ₹450 crore in revenue during its first year of operations, with the potential to scale to ₹1,500–2,000 crore over the following two to three years.
