National, 11th July 2026: ZEISS Vision Care India,part of a 180-year-old German pioneer of science in optics, launched a print-ad campaign in The Times of India to encourage readers across the country to prioritize their vision and visual health. The initiative builds on the global digital campaign, "Take Care of Your Vision and Visual Health," launched in June, reinforcing the importance of proactive eye care and regular eye examinations at every stage of life.
Despite the importance of good vision, eye health is often overlooked until problems arise. A 2021 Vision Market Research study found that while 94% of peopleprioritize self-care, only 43% regularly care for their vision health. With over 1 billion people worldwide living with preventable vision conditions, regular eye examinations and timely intervention have never been more important. Through this campaign, ZEISSVision Care India aims to inspire readers to make vision care a lifelong priority and help them protect one of their most valuable senses.
(Source: The importance of vision: A snapshot, VMR 2021; Niels Visser, et al. Prevent Blindness 2020)
The print advertisement features a QR code directing readers to the ZEISS Vision Care website, where they can learn more about visual health, understand theimportance of regular eye screenings, discover personalized vision solutions, and locate their nearest authorized ZEISS Optician. Just as regular health check-ups are essential, ZEISS reminds readers that good visual health should be a non-negotiable partof everyone's overall health routine at every stage of life.
Charlotte Hamel, Vice President - Head of Global Brand Management, Carl Zeiss Vision,said, "Since 1846, ZEISS has been driven by a commitment to protect and enhance the vision and visual health of people worldwide. We believe that visual health is fundamental to quality of life where what you see shapes how you grow, how you connect, andhow you experience the world. With this campaign, we want to emphasize that we are with our customers at every stage of life to take care of their vision and visual health. This initiative represents our commitment not just by providing products, but by creatingawareness and inspiring proactive eye care choices that enhance lives."
We know blurry vision makes our brain work harder, and taking care of visual health is now more important than ever. The latest ZEISS ClearMind portfolio combineslarger zones of clear vision with ZEISS NeurOptix technology to reduce cognitive load and support overall well-being. Available for all age groups, these lenses represent ZEISS India's commitment to delivering innovative solutions that enhance visual performanceand quality of life at every stage from children developing their visual systems to working professionals managing digital eye strain, and older adults maintaining their independence through exceptional clarity.
