The Central Consumer Protection Authority has penalised Motion Education and Career Line Coaching for publishing misleading advertisements, imposing fines of ₹10 lakh and ₹5 lakh respectively in orders issued in April 2026.
The crackdown comes amid rising concerns over aggressive marketing in the coaching sector, where lakhs of students rely on advertisements while preparing for competitive exams such as IIT-JEE and NEET.
According to the authority, Motion Education’s advertisements claimed high success rates, including “91.2% NEET qualification” and over 50% success in JEE Advanced, without adequate substantiation. The institute also prominently featured toppers’ names and photographs alongside promotions for paid courses but failed to disclose which courses the students had actually enrolled in.
An investigation by the Director General found that several students highlighted in the advertisements were not enrolled with the institute, with some having only participated in award initiatives. In multiple cases, consent from students or parents was missing, and discrepancies were observed in enrolment records, including dates post examination or on result declaration day.
The authority also flagged lack of transparency around Motion Education’s “I-Eklavya (Online)” programme, noting that key details such as course structure, duration, and fees were not clearly disclosed.
In a separate order, similar violations were identified in advertisements by Career Line Coaching, which made claims such as “1650+ selections” and “22 ranks in NEET AIR-100” without verifiable backing. The institute also failed to provide essential information regarding course details, duration, and fee structures.
The CCPA held that such practices violate provisions under the Consumer Protection Act, 2019, including definitions of misleading advertisements and unfair trade practices. It also cited breaches of the 2022 guidelines on misleading advertisements and the 2024 guidelines specific to the coaching sector.
The authority emphasised that full disclosure of course type, duration, and whether the programme is paid or free is critical to ensure transparency and protect students from being misled.
