Bajaj Allianz Life, one of India’s leading private life insurers launched its website in Hindi which can be accessed on both web and mobile platforms. In addition to English, customers and prospects can consume content related to company, its products, services and claim settlement process, in Hindi. Currently, Hindi is the most used vernacular language online.
Commenting on the launch, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life said, “Indian Language internet users are growing multi-fold over English Language users; and Hindi accounts for more than half the vernacular online usage and search. Enabling verancularisation for our customers, simplifies the process of online researching and consuming life insurance content in the language they are most comfortable with.”
Bajaj Allianz Life website is developed on Adobe Experience Manager, one of the fastest growing web platforms today, and a comprehensive content management system for building websites.