Anytime Fitness has collaborated with Naario, India's first woman-led food brand, to celebrate International Women's Day by launching a motivational and entertaining 21-day challenge—#SHEisLimitless. The campaign will inspire women to adopt wellness in an enjoyable, attainable, and rewarding manner without falling into draconian diets or rigorous exercise routines.
The #SHEisLimitless Challenge is a 21-day path to wellness that inspires small daily wins, with the promise that true fitness is all about consistency and balance, not attempting drastic overhaul. The challengers must sign up and complete the challenge by posting two Instagram stories a day—one of a healthy meal and one of a movement activity, either a gym workout, home exercise, or even doing chores at home. The first 50 respondents to take the survey get a free sample of Naario, and each respondent who completes a minimum of 11 days of the challenge gets a draw to win a 1-month free subscription to Anytime Fitness and a Naario wellness hamper.
Spoken about the campaign, Vikas Jain, MD, Anytime Fitness India, further added, "At Anytime Fitness, we don't think of fitness as mere physical strength but as empowerment and confidence. The #SHEisLimitless Challenge is a testament to all those women who break barriers and embark on a healthy lifestyle in their own unique way. With Naario, we would like to have a space where women get to celebrate their fitness journey and embrace balance and sustainability."
Anamika Pandey, Founder Naario stated, "Women juggle everything, but their health? Often last. This 21-day streak with Anytime Fitness is all about making wellness a habit—backed by science, community, and rewards. Because when women prioritize themselves, everyone wins''
International Women's Day is about empowering strength, resilience, and endless potential. With this challenge, Naario and Anytime Fitness want to encourage women to look after themselves in a sustainable manner. Through providing enjoyable and accessible fitness, the campaign creates a community-driven solution to health, so women can achieve their wellbeing without concern or unrealistic expectations.
Women across India are encouraged to register for this motivating challenge. Whether one is a fitness enthusiast or a newcomer to the wellness community, this challenge provides an ideal way of committing oneself to wellness with satisfying benefits in store.
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