Shilp Katha, a handicraft brand, is ready to boost its sales, brand visibility and customer connect during the upcoming Amazon Prime Day 2024, which is scheduled for July 20 and 21, in India.
Akash Mittal, founder, Shilp Katha set out for an adventurous mission to empower hidden artisan talents in India's small towns and villages after spending 12 years in corporate. Driven by a passion for bringing recognition to these artisans, he found Shilp Katha. Today, Shilp Katha with Amazon, is dedicated to reveal India’s unique heritage crafts originating from undiscovered parts of India and bring these exquisite treasures to the global stage.
As Akash travelled across the remote areas in diverse states of India, he met countless skilled artisans struggling for fair compensation. This ignited a spark within him which translated into the vision for Shilp Katha. Akash envisioned a bridge by connecting these master craftspeople with a wider audience through Amazon, empowering them and bringing their art into the homes of art lovers in the most authentic form. Recognizing the power of Amazon's vast reach and commitment to genuine buyers, Akash knew it was the perfect marketplace for Shilp Katha.
Amazon has been instrumental in helping Shilp Katha streamline its operations, manage inventory efficiently and connect with a national and global audience. Akash enrolled themselves in the Launchpad program, a dedicated initiative for promising and unique brands. Through this program, they received invaluable support from their dedicated Account Manager who continues to be a vital resource in their growth trajectory. Leveraging Fulfillment by Amazon (FBA) streamlined their logistics and inventory management, ensuring faster deliveries and a smooth customer experience. Additionally, programs like Restock Plus helped them optimize inventory levels and prevent stock outs.
Amazon's vast reach became the bridge Shilp Katha needed to connect these unique and treasured crafts with a global audience. With over 150 unique products across 20 distinct craft forms available with Shilp Katha on Amazon, you can explore a vibrant tapestry celebrating the soul of India. From the intricate Leather Art of Andhra Pradesh to the sustainable Bastar metalwork of Chhattisgarh, each piece embodies the essence of a specific region and tradition. Shilp Katha views Amazon not just as a marketplace but as a collaborative partner crucial to their quest for sustainable growth. During the Amazon Prime Day 2024, its products will be available for Amazon.in customers across the country, at 100% serviceable pin codes.
Amazon brings together buyers with a genuine intent to purchase, minimizing returns and operational challenges. This focus on quality aligns perfectly with Shilp Katha's commitment to excellence. Encouraged by their domestic success and empowered by Amazon's global reach, Shilp Katha has taken another leap of faith by venturing into international markets. Their exquisite handcrafted pieces are now showcased on Amazon's international platforms, allowing them to share the y elegance and artistry of Indian crafts with a global audience. Not just that, Shilp Katha showcases the artisans in its Instagram content: a matter of pride for artisans and sense of fulfilment for Shilp Katha.
A Vision for the Future
With consistent year-on-year growth exceeding 50%, Shilp Katha has firmly established itself as a prominent brand within the home decor category on Amazon offering unique handmade crafts. Their ambitious goal for 2024 is to become synonymous with ‘handmade crafts’ and secure a top 3 position in the home decor category on Amazon. This journey is not just about business growth, but about empowering artisans and ensuring Indian handicrafts receive the recognition they deserve. Akash envisions Shilp Katha as a platform that fosters cultural appreciation, celebrates the artistry of Indian crafts and empowers countless artisans across the country.
