Anyone who has ever taken part in the creative process of designing an exhibition display knows how challenging it can be. They also know that it can be very rewarding. Many business owners and marketing executives love the opportunity to challenge their marketing skills and do design exhibition stands that really reflect their brand and products.
However, achieving this isn’t always easy, so here are our six creative ‘must-haves’ for an effective exhibition stand.
You now will be able to design an effective and stunning exhibition stands with the help of the exhibition stand designers UK that will help you stay out of the competition involved:
You need to reflect the corporate image of your brand with the exhibition display that you have. The Consistent brand identity gives people confidence and helps form stronger relationships.
If your business doesn’t already have a brand identity, team up with a professional design team that will help you create one. Building your identity is as important as the products you’re promoting and selling. It’s the face of your business and it will help you gain customer loyalty.
If you just want to gain brand awareness and let everyone know your core values, you can do it by using consistent brand colors, your logo & graphics, and good structural stand layout.
If you’re launching a new product, your stand should also showcase your new products or services. Product launches and demonstrations attract more visitors, so make sure your stand tells everyone that something exciting is happening.
Trade Show Strategy:
A clear strategy plays an important role in your trade show success. They reconfigure to fit different stand sizes and allow for interchangeable graphics for updating content. A good strategy will help you decide what set up you’ll need to effectively market your brand and reach all your goals.
It is the best time now to think about the graphics and displays once you have decided on the exhibition system, style, and size as they work at its best for your business with the best exhibition display ideas. Images you use should always showcase your latest products and services, so attendees know what you have to offer.
Effective layout, look and feel of your graphics will make people stop by to say hi and find out more about your business. Your stand shouldn’t look too busy and confusing for visitors.
You also need to make sure that your stand is not uninteresting, bare and does reveal something about your company to ensure that your brand is reflected through it with the use of stunning, high-quality images as this would make a longer-lasting impression.
Video and Animation:
When you are designing your exhibition stand you need not have to stick to the static images. To capture the attention of the visitors you need to use animations and videos. Consider bespoke videos on TV screens, fun projections, informative slideshows and branded games on iPads. Interactive displays and moving images will enable two-way communication between your brand and your potential customer and will attract more visitors.
Integration of social media within your exhibition stand design is a great idea. It is a great idea to integrate social media within your exhibition stand design. Social media marketing is extremely valuable in any live marketing strategy. This way passerby that don’t stop by getting an opportunity to check out your brand later.
71% of marketers agree that the least amount of budget should be spent on the underlying architecture of an exhibition stand. To hold up your modular display system the architecture has an important role to play. This is why the least amount of budget should be spent on it.
To make sure you can keep the structure as the lowest cost, consider the long term investment to reuse your structure at multiple events versus hiring it. If you don’t exhibit often or have different stand space dimensions for each show, then hiring your stand structure can make a significant difference to your budget.
Now that you’ve got the architecture and stand design sorted, the most important thing you’ll need to focus on is how you’re going to make your stand memorable. About 79% of the marketers agree today that the maximum budget is on to the engagement.
Keeping your visitors entertained, imparting knowledge and making sure that your brand is the one that they remember with a smile on their face at the end of a show is the main difference between a good and a great stand.
It’s also the difference between them deciding that you are the company they want to work with and them forgetting you after the show. When you are using a clever engagement tool for building your brand and campaign messages you need to make sure that the stand is a memorable one.